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Research reports

Findus

This report covers the second of two research enquiresconducted by CRAM into Findus Commercials, incorporatingthe theme "We do it our way". About this collection: Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 2, 1975
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Citation

, C. (1975a, March 02). Findus . ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/findus-


Research reports

Evaluation of MacLeans and Crest commercials

In light of the previous research's findings two further televisioncommercials have been developed:a) 'A Good Toothbrush' and b) 'Growing Up'. Both advertisements seek to meet the original strategicrequirements for the brand though in somewhat...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 3, 1975
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Citation

, C. (1975a, December 03). Evaluation of MacLeans and Crest commercials. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/evaluation-of-macleans-and-crest-commercials


Research reports

Attitudes to Lucozade and Lucozade advertising

The specific objectives for this research were,therefore:1. To examine the current image of Lucozade andany shifts in attitude which may be takingplace especially in relation to recentadvertising and changes in the market;2. To analyze the effects of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1979
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Citation

, C. (1979a, September 01). Attitudes to Lucozade and Lucozade advertising. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/attitudes-to-lucozade-and-lucozade-advertising


Research reports

Report on qualitative research on project 033

The general objectives of this research were to examine consumer reactions to some new advertisements for Sobranie Virginia, both in the light of previousresearch and in terms of new responses which the advertisements might generate. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970
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Citation

, C. (1970a, August 01). Report on qualitative research on project 033. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-project-033


Research reports

Qualitative research on instant coffee

This research was undertaken to examine reactions to theproposition: "If you can't give them Nescafe',better not give them coffee"as communicated by two possible commercial treatments. The commercials were developed to be part of a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 3, 1972
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Citation

, C. (1972a, August 03). Qualitative research on instant coffee. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-instant-coffee


Research reports

Report on qualitative research on Lilia-White range advertising

The research was required into the reactions to andeffectiveness of two campaigns concerning Lilia-Whiteproducts. The first campaign concerns an amalgamation(in terms of side-by-side presentation) of Dr. White's(a non- disposable towel) and Lilia...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 3, 1973
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Citation

, C. (1973a, October 03). Report on qualitative research on Lilia-White range advertising. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-lilia-white-range-advertising


Research reports

3100 copier advertising effectiveness

In March 1974 CRAM carried out a telephone interviewsurvey in the Greater Manchester area amongstbuyers of office equipment in the industry, to evaluate theeffectiveness of a press advertisement for the 3100 copiers,appearing in the Guardian and the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 25, 1973
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Citation

, C. (1973a, September 25). 3100 copier advertising effectiveness . ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/3100-copier-advertising-effectiveness-


Research reports

Qualitative research into Mother's Pride bread advertisement

Leo Burnetts Ltd. in conjunction with R.H.M. Ltd., are currentlydeveloping a new series of Mothers Pride advertisements.the first and one subsequent advertisement from the series,consumer research was required in order to:1. Test the communication of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 9, 1974
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Citation

, C. (1974a, December 09). Qualitative research into Mother's Pride bread advertisement . ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-mother-s-pride-bread-advertisement-


Research reports

Qualitative research into creative developments for Harvey's Bristol cream

Masius, Wynne-Williams and D'Arcy McManus have produced acommercial for Harvey's Bristol Cream for the Christmasseason, which is intended to minimize the importance ofthe price differential between Harvey's and competitivebrands. The research was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 3, 1975
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Citation

, C. (1975a, October 03). Qualitative research into creative developments for Harvey's Bristol cream . ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-creative-developments-for-harvey-s-bristol-cream-