You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Concept Testing.
ANA has found 19 results for you, in 166 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Videos

Do emotions in advertising drive sales?

Ads that evoke emotions keep us entertained and are more memorable, but do they really drive product sales? To answer this question, we use facial coding to quantitatively measure people’s tacit emotional responses to ads, and then model the...

Catalogue: Congress 2013: Think Big
Authors: Evan Kodra, Rana El Kaliouby, Daniel McDuff
June 15, 2013