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Research papers

Tracking the footprint of the digital consumer

The explosion of new technology not only created new paradigm in the way we communicate, but has also altered our lifestyles and opened up a lot of new possibilities to those of us who would have never dreamed of traveling to places or buying things...

Catalogue: Congress 2014: What Inspires?
Authors: Maria Domoslawska, Heather Dougherty, Mark Canada
September 10, 2014

Videos

Tracking the footprint of the digital consumer

The explosion of new technology not only created new paradigm in the way we communicate, but has also altered our lifestyles and opened up a lot of new possibilities to those of us who would have never dreamed of traveling to places or buying things...

Catalogue: Congress 2014: What Inspires?
Authors: Heather Dougherty, Maria Domoslawska
June 15, 2014

Videos

Smartphone penetration and technology adoption in global comparison

From a global perspective online penetration rates vary significantly. However, due to the increase in penetration of connected devices (especially smartphones and tablets) all countries globally have seen a strong uplift in online access over the...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Ingo Knuth, Thomas Park
June 15, 2014

Videos

From BoP to emerging middle classes in Latin America

The Bottom of the Pyramid represents an exciting target segment for many consumer goods companies - in Brazil alone there are 2.2 million households with a disposable income below US$2,500. In order to reach these consumers, businesses must first of...

Catalogue: Latin America 2014: Accelerating Growth
Authors: Sarah Boumphrey, Scott Rencher
June 15, 2014

Research papers

From BoP to emerging middle classes in Latin America

The Bottom of the Pyramid represents an exciting target segment for many consumer goods companies - in Brazil alone there are 2.2 million households with a disposable income below US$2,500. In order to reach these consumers, businesses must first of...

Catalogue: Latin America 2014: Accelerating Growth
Author: Sarah Boumphrey
Company: Euromonitor International
April 4, 2014

Research reports

Global Prices Study 2012

Global Prices Study 2012 is an essential element of any reference library, on the supplier or the buyer side, as a guide to the planning and purchasing of market research. This comparative analysis of the relative pricing of different types of...

Catalogue: ESOMAR Global Prices Study
Author: ESOMAR B.V.
October 11, 2012

Research reports

Global Prices Study 2010

Global Prices Study 2010 is the 8th benchmarking study conducted by ESOMAR. The study aims to help research providers and buyers plan and execute market research projects by indicating the relative pricing of different types of projects by country...

Catalogue: ESOMAR Global Prices Study
Author: ESOMAR B.V.
June 7, 2010

Research papers

Beyond benchmarking

How can scores from a concept tested in Germany be reliably compared with those from the same concept tested in China? Measured and true concept scores can widely vary between countries due to e.g. cultural response behavior, response styles, time...

Catalogue: Innovate 2008
Authors: Filip De Boeck, Kristof De Wulf, Annelies Verhaeghe
Company: InSites Consulting
June 16, 2008

Research reports

Global Prices Study 2007

Global Prices Study 2007 is the 7th benchmarking study ESOMAR has conducted since 1982 to help research providers and buyers execute market research projects. The latest edition reports on prices in 63 countries and includes analysis of changes over...

Catalogue: ESOMAR Global Prices Study
Author: ESOMAR B.V.
September 17, 2007