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Research papers

The fourth dimension and research

In 1970 the chairman of a large multinational company introduced the theme of the fourth dimension at the company's annual shareholders' meeting. He said that traditionally the company has recognised three responsibilities to customers, shareholders...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: G. K. Morris, Robert M. Worcester
September 1, 1972
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Citation

Morris and Worcester (1972a, September 01). The fourth dimension and research. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/the-fourth-dimension-and-research