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Research papers

Market research in the development of advertising for new products

I must tread warily therefore in addressing a gathering of distinguished market researchers on their own subject. So in dealing with the use of market research in the development of advertising for new products, I certainly do not intend to discuss...

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising
Author: John C. Dunkley
June 1, 1966
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Citation

Dunkley, J. C. (1966a, June 01). Market research in the development of advertising for new products. ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/market-research-in-the-development-of-advertising-for-new-products