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Research reports

Qualitative research into children's dessert development

General Foods have a new product developmentprogram and is concerned to discover whetherspecific child-oriented desserts should form part of this development program. A series of newproduct concepts have been produced in this areato be evaluated...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979
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Citation

, C. (1979a, May 01). Qualitative research into children's dessert development. ANA - ESOMAR. Retrieved April 22, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-children-s-dessert-development


Research reports

Palitoy Little Villagers concept development

In order to max1m1se the Palitoy range, OBM hasevolved the concept of 'Little Villagers' ratherthan 'The Family' or 'Happy Families'. It isfelt to have more potential for both imaginative and creative play situations and for future range development....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1978
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Citation

, C. (1978a, September 01). Palitoy Little Villagers concept development. ANA - ESOMAR. Retrieved April 22, 2025, from


https://ana.esomar.org/documents/palitoy-little-villagers-concept-development


Research reports

Reports on qualitative research on 'coffee with'

The research was conducted on a range of potential development concepts of coffee with different levels of milk/creamingredients. The only concept from this to appear viablefor further development was a coffee with a cream concept. The objectives of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1976
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Citation

, C. (1976a, December 01). Reports on qualitative research on 'coffee with' . ANA - ESOMAR. Retrieved April 22, 2025, from


https://ana.esomar.org/documents/reports-on-qualitative-research-on-coffee-with-


Research reports

Dunlop worldbeaters advertising concept research

A series of concepts have been developed for a new TV campaign for Dunlop Worldbeaters. The objectives of this research were:1. To examine the attitudes of motor car owners who havebought replacement radial tyres recently;2. To obtain...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1976
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Citation

, C. (1976a, November 01). Dunlop worldbeaters advertising concept research. ANA - ESOMAR. Retrieved April 22, 2025, from


https://ana.esomar.org/documents/dunlop-worldbeaters-advertising-concept-research


Research reports

Qualitative research on concept development work into Bonjela

Earlier research on Bonjela suggested possibilities ofbrand expansion following increased awareness of theproduct from public advertising. It was consideredimportant to establish the probable extent of any problems which might occur if the product...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976
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Citation

, C. (1976a, October 01). Qualitative research on concept development work into Bonjela. ANA - ESOMAR. Retrieved April 22, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-concept-development-work-into-bonjela


Research reports

Supra 'C' concept development Sobranie

Gallaher is considering developing a Supra 'C' tippedcigarette as a possible replacement for SobranieVirginia. Several concepts and packaging routes areunder consideration.The objectives of this research were:1. To explore levels of interest in a new...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1976
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Citation

, C. (1976a, September 01). Supra 'C' concept development Sobranie. ANA - ESOMAR. Retrieved April 22, 2025, from


https://ana.esomar.org/documents/supra-c-concept-development-sobranie


Research reports

Qualitative research on pack design for the Chique concept

Following earlier research on the Chique concept aseries of packs were developed for the product. The objectives of the research reported here were todetermine the key design features in pack termswhich would be appropriate for the Chique concept.In...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1976
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Citation

, C. (1976a, August 01). Qualitative research on pack design for the Chique concept. ANA - ESOMAR. Retrieved April 22, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-pack-design-for-the-chique-concept


Research reports

Grocery new product developmet

Rowntree Mackintosh Grocery Division is interested inexploring new product possibilities in the Salads,Spreads and Juices area. Some ideas had been generatedby the Agency.This research was undertaken with housewives in orderto encourage them to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1976
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Citation

, C. (1976a, July 01). Grocery new product developmet. ANA - ESOMAR. Retrieved April 22, 2025, from


https://ana.esomar.org/documents/grocery-new-product-developmet


Research reports

Research report on idea generation for H.J. Heinz Ltd.

A previous qualitative research exercise conducted onbehalf of H. J . Heinz Ltd indicated potentialopportunities for products offering greater convenience to the housewife in cooking preparation.Accordingly, in order to capitalise on this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1976
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Citation

, C. (1976a, April 01). Research report on idea generation for H.J. Heinz Ltd.. ANA - ESOMAR. Retrieved April 22, 2025, from


https://ana.esomar.org/documents/research-report-on-idea-generation-for-h-j-heinz-ltd-