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Research reports

Report on qualitative research on almond cream shampoo advertisement

Four new advertisements are being developed for the Silvikrin Shampoo Press Campaign. These advertisements are similar to the previous ones in so far as each one will mention the range of natural shampoos but emphasize an individual type both...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1970
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Citation

, C. (1970a, June 01). Report on qualitative research on almond cream shampoo advertisement. ANA - ESOMAR. Retrieved September 10, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-almond-cram-shampoo-advertisement


Research reports

Qualitative research on new Silvikrin commercial

The purpose of this research was to examine the commercial prior to the national launch and to ascertain :a) whether the advertising objectives have been successfully presented;b) whether the commercial makes any impact and creates interest in...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1970
×

Citation

, C. (1970a, May 01). Qualitative research on new Silvikrin commercial . ANA - ESOMAR. Retrieved September 10, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-new-silvikrin-commercial-