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Research reports

Research report on I.Q.F Marrowfat peas prepared for Birds Eye Food Ltd.

Previous research has indicated some weaknesses in theimagery of Birds Eye Garden Peas and highlighted a possiblegap in the market for larger, more substantial frozen peasto compete with distributors' own brands, processed peasand canned peas.Some...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 3, 1974
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Citation

, C. (1974a, November 03). Research report on I.Q.F Marrowfat peas prepared for Birds Eye Food Ltd.. ANA - ESOMAR. Retrieved December 13, 2024, from


https://ana.esomar.org/documents/research-report-on-i-q-f-marrowfat-peas-prepared-for-birds-eye-food-ltd-


Research reports

Motivational research on Whitebread Brewmaster

Brewmaster is a premium ale manufacturedby Whitbread. Two versions of Draught Brewmaster were test marketedin 1972/1973 but failed to achieve target levels ofconsumption. The research was required in order to examine consumer'smotivations in drinking...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 13, 1974
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Citation

, C. (1974a, May 13). Motivational research on Whitebread Brewmaster. ANA - ESOMAR. Retrieved December 13, 2024, from


https://ana.esomar.org/documents/motivational-research-on-whitebread-brewmaster


Research reports

Report on exploratory research on the Agua Brava range

Following the launching of the Agua Brava male toiletryrange in June 1973, research was required to generallyexamine the structure of the male toiletry market and toprovide more specific insight into the progress andestablishment of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 12, 1974
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Citation

, C. (1974a, January 12). Report on exploratory research on the Agua Brava range. ANA - ESOMAR. Retrieved December 13, 2024, from


https://ana.esomar.org/documents/report-on-exploratory-research-on-the-agua-brava-range


Research reports

Liquid Oxo

Brooke Bond Oxo are interested in developing a product based on Oxo imagery/loyalty which wouldbe competitive to Bovril and Marmite and wouldcapitalize on the possible advantages of "tube" packaging.It is considered that this could be positioned...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 14, 1973
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Citation

, C. (1973a, December 14). Liquid Oxo. ANA - ESOMAR. Retrieved December 13, 2024, from


https://ana.esomar.org/documents/liquid-oxo


Research reports

Research on Fine Fare imagery and advertising slogan for C.D.P. Ltd. on behalf of Fine Fare Ltd.

Previous research indicated that Fine Fare had adual character, the different images developing from howit was seen from the outside as opposed to the inside.Overall, however, it seemed to have potential as a middleoption between the extremes of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 21, 1973
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Citation

, C. (1973a, July 21). Research on Fine Fare imagery and advertising slogan for C.D.P. Ltd. on behalf of Fine Fare Ltd.. ANA - ESOMAR. Retrieved December 13, 2024, from


https://ana.esomar.org/documents/research-on-fine-fare-imagery-and-advertising-slogan-for-c-d-p-ltd-on-behalf-of-fine-fare-ltd-


Research reports

Qualitative research on Yardley sponsorship

The general objectives of this research were to examineresponses to Yardley sponsorship amongst motor racingenthusiasts and other consumers. This involved coverage of: 1. Awareness of sponsorship generally andYardley sponsorship in particular;2....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 3, 1973
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Citation

, C. (1973a, January 03). Qualitative research on Yardley sponsorship. ANA - ESOMAR. Retrieved December 13, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-yardley-sponsorship


Research reports

Qualitative research on a new advertising concept for Toffo

The objectives of the research were to investigate the potential of the 'Mrs. Mackintosh' concept for advertising Toffo. Specific objectives were:a. To assess the credibility of the 'Mrs. Mackintosh' story.b. To assess its perceived relevance to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1971
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Citation

, C. (1971a, December 01). Qualitative research on a new advertising concept for Toffo. ANA - ESOMAR. Retrieved December 13, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-a-new-advertising-concept-for-toffo


Research reports

Qualitative research on Phos ferine tonic wine in Jamaica

In broad terms, the objectives of this research were to assess whether the communication of Phos ferine can be boosted in order to compete effectively withWincarnis, or to become a major concept in its own right. Four or five advertising concepts...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1971
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Citation

, C. (1971a, September 01). Qualitative research on Phos ferine tonic wine in Jamaica. ANA - ESOMAR. Retrieved December 13, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-phos-ferine-tonic-wine-in-jamaica


Research reports

Pre-testing of Maclemon press advertising

The general objectives of this research were to examine consumer responses to some new Press Advertising for MacLemon. Examples of three different campaigns were included in the research. Specific objectives of the research were to assess:1. Consumer...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
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Citation

, C. (1971a, August 01). Pre-testing of Maclemon press advertising . ANA - ESOMAR. Retrieved December 13, 2024, from


https://ana.esomar.org/documents/pre-testing-of-maclemon-press-advertising-