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Research reports

Disney foods

The research reported here arose from the intentionto launch a range of food products onto theUK market, with the range name of Disney Foods and aimed at the mothers of children aged 4 and upwardwho could be assumed to be affected by the appeal...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1973
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Citation

, C. (1973a, June 01). Disney foods. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/disney-foods


Research reports

Nappy Liners- Product placement test on behalf of Johnson & Johnson Ltd.

Johnson & Johnson Limited have developed a newperforated nappy liner which has the (potential). advantageof allowing liquids to pass through it in one directiononly-from the baby to the nappy and not vice versa - thushelping to keep the baby dry,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 8, 1973
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Citation

, C. (1973a, May 08). Nappy Liners- Product placement test on behalf of Johnson & Johnson Ltd.. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/nappy-liners--product-placement-test-on-behalf-of-johnson-johnson-ltd-


Research reports

Research report on qualitative research on Mini-Fish packaging

The general objectives of this research were to determinewhich was the best pack presentation for Minifish forinclusion in the RBL Minivan. Three pack structures wereavailable with different names, designs, etc. The Minifishconcept is directed at...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 3, 1973
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Citation

, C. (1973a, April 03). Research report on qualitative research on Mini-Fish packaging. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/research-report-on-qualitative-research-on-mini-fish-packaging


Research reports

Qualitative research on Dry-Baby Liners

Johnson & Johnson have developed a new one-waynappy liner - Dri Baby Liner.The objectives of the research reported here wereto examine the communication of the Dri-Baby Linerfrom a new pack design for the product. About this collection:Peter...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 12, 1973
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Citation

, C. (1973a, January 12). Qualitative research on Dry-Baby Liners. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-dry-baby-liners


Research reports

Study of the mother/child relationship in relation to the development of concepts for new products in the baby-care market

Ciba-Geigy is interested in entering the Baby-Caremarket in the U.K., at a significant level, to competewith Johnson's range of baby- care products.As the first stage in the development of the product concepts and products, research was required...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1972
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Citation

, C. (1972a, October 01). Study of the mother/child relationship in relation to the development of concepts for new products in the baby-care market. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/study-of-the-mother-child-relationship-in-relation-to-the-development-of-concepts-for-new-products-in-the-baby-care-market


Research reports

Report on qualitative research on Smartie commercials

The general objectives of this research were toexamine in the broadest possible terms what children and their mothers get out of the Smartie commercials,and how and why, and also what mothers think theirchildren get out of them (and how and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 21, 1972
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Citation

, C. (1972a, July 21). Report on qualitative research on Smartie commercials. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-smartie-commercials


Research papers

Research on babycare products

Beecham Products U.K. Ltd are considering two productsin the baby care market:1. Disposable baby wipes2. Baby bathsThe objectives of the research reported here were toexamine responses to the concepts of bath products. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 19, 1972
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Citation

, C. (1972a, April 19). Research on babycare products. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/research-on-babycare-products


Research reports

Qualitative research on babycare products

Intex Proprietaries are considering the introduction ofa new range of baby care products on the English market.The objectives of the research reported here were toexamine the attitudes of both present and prospectivemothers of young babies towards...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 12, 1972
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Citation

, C. (1972a, March 12). Qualitative research on babycare products. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-babycare-products


Research reports

Qualitative research on Charleston chew concept

Six group interviews were conducted in the Manchester area in June 1971. The groups comprised: A) 2 groups of 50% boys, 50% girls of aged 7-10;B) 2 groups of boys aged 11-13 yearsC) 2 groups of girls aged 11-13 years.All respondents bought sweets,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 8, 1971
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Citation

, C. (1971a, June 08). Qualitative research on Charleston chew concept. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-charleston-chew-concept