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Research reports

Tobacco substitute

This report is primarily concerned with the findingsfrom the group discussions and these are primarilyconcerned with differences in the panels testingdifferent products on Extended Usage. The mainresults of the quantitative research have been...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 2, 1974
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Citation

, C. (1974a, December 02). Tobacco substitute. ANA - ESOMAR. Retrieved July 04, 2025, from


https://ana.esomar.org/documents/tobacco-substitute


Research reports

Qualitative analysis of Bissell and Shamporal Carpet shampooer hiring systems

The research was required into the relative acceptability ofthe Bissell and Shamporal Carpet Shampooer hiring systemswith especial emphasis on the perceived strengths (andpotential strengths) of the Bissell system.Group discussions were felt to be...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 3, 1974
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Citation

, C. (1974a, June 03). Qualitative analysis of Bissell and Shamporal Carpet shampooer hiring systems . ANA - ESOMAR. Retrieved July 04, 2025, from


https://ana.esomar.org/documents/qualitative-analysis-of-bissell-and-shamporal-carpet-shampooer-hiring-systems-


Research reports

Qualitative research on new and revised Manikin packs

Several new and revised Manikin pack designs had beendeveloped. The objectives of this research were to evaluate inqualitative terms the appeal of these packs compared tothe existing pack (and the 'cloud motif' variant). About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 3, 1974
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Citation

, C. (1974a, June 03). Qualitative research on new and revised Manikin packs. ANA - ESOMAR. Retrieved July 04, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-new-and-revised-manikin-packs


Research reports

CRAM qualitative monthly prospect

Prospect was designed to provide a continuous assessmentof how housewives are talking, thinking and feeling aboutthe marketing and advertising environment. The data onwhich it is based is qualitative (group discussions).Twelve groups are conducted...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 3, 1974
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Citation

, C. (1974a, April 03). CRAM qualitative monthly prospect . ANA - ESOMAR. Retrieved July 04, 2025, from


https://ana.esomar.org/documents/cram-qualitative-monthly-prospect-


Research reports

The CRAM qualitative omnibus and the CRAM qualitative monitor

Cooper Research and Marketing is one of the UK's leadingQualitative Market Research Agencies. Commencing January1974, we are supplying two important new services: 1. THE QUALITATIVE OMNIBUS, which offers interviewing space in group discussions for...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 8, 1974
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Citation

, C. (1974a, March 08). The CRAM qualitative omnibus and the CRAM qualitative monitor. ANA - ESOMAR. Retrieved July 04, 2025, from


https://ana.esomar.org/documents/the-cram-qualitative-omnibus-and-the-cram-qualitative-monitor


Research reports

CRAM qualitative monthly monitor

This Monitor was designed to provide a continuousassessment of now housewives are talking, thinking andfeeling about the marketing and advertising environment.The data on which it is based is qualitative (groupdiscussions). Twelve groups are...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 3, 1974
×

Citation

, C. (1974a, February 03). CRAM qualitative monthly monitor. ANA - ESOMAR. Retrieved July 04, 2025, from


https://ana.esomar.org/documents/cram-qualitative-monthly-monitor


Research reports

Qualitative research on attitudes towards mints

This research was undertaken to investigateconsumers' attitudes towards Mints. About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later CRAM International, with his wife Jackie French. Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 3, 1973
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Citation

, C. (1973a, November 03). Qualitative research on attitudes towards mints. ANA - ESOMAR. Retrieved July 04, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-attitudes-towards-mints


Research reports

Internal group discussion at Northolt

About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later CRAM International, with his wife Jackie French. Cooper studied Clinical Psychology at the University of Manchester where he became a Lecturer in...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 2, 1973
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Citation

, C. (1973a, November 02). Internal group discussion at Northolt. ANA - ESOMAR. Retrieved July 04, 2025, from


https://ana.esomar.org/documents/internal-group-discussion-at-northolt


Research reports

Qualitative research on 'Drive'

This Report contains the results of Qualitative Researchconducted on:  'ALL' and two 'DRIVE ' Testimonial Commercials (3 groups conducted in the Birmingham area) and; Four alternatives 'DRIVE' commercials (6groups conducted in the London area)...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 29, 1973
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Citation

, C. (1973a, September 29). Qualitative research on 'Drive'. ANA - ESOMAR. Retrieved July 04, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-drive-