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Research reports

Report on qualitative research on creative development for little eggs

The objectives of the research reported here wereto determine reactions from children and mothersto the creative presentation of the PeppermintCream Egg in terms of possible advertising,naming, packaging and in-store display.

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1977
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Citation

, C. (1977a, July 01). Report on qualitative research on creative development for little eggs. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-creative-development-for-little-eggs


Research reports

Rowntrees new product research: Krokants and Orange Peel

The research was required to evaluate consumer reactionsto two possible new straight-line productsKrokants and Orange Peel. The objectives of the research were to investigatepotential consumer interest in the new products. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1977
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Citation

, C. (1977a, July 01). Rowntrees new product research: Krokants and Orange Peel. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/rowntrees-new-product-research-krokants-and-orange-peel


Research reports

New countlines (CT 2897)

The research was required to evaluate consumer reactionsto three possible new countline products: Buttawafer, Clark Bar and Rum Baba. The research covered: 1. Experience of the product at homeLikes and dislikes about taste, texture,combinations,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1977
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Citation

, C. (1977a, April 01). New countlines (CT 2897). ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/new-countlines-ct-2897-


Research reports

Qualitative research into Lion Bar

Lion Bar is currently on a test market in theYorkshire region.The aim of the research reported here was toexamine the brand image which Lion Bar iscreating and to see from the point of view ofthe consumer how Lion Bar is settling intothe...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1977
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Citation

, C. (1977a, April 01). Qualitative research into Lion Bar. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-lion-bar


Research reports

Research report on consumer response to the concept of 'quick-drying Enamel' on behalf of Donald Macpherson's Ltd.

The company has developed a gloss paint, whichis perfectly safe, non-toxic and also exhibits a number ofother positive characteristics. The product concept which has derived from the properties ofthe paint itself is specially formulated for use in...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1977
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Citation

, C. (1977a, March 01). Research report on consumer response to the concept of 'quick-drying Enamel' on behalf of Donald Macpherson's Ltd. . ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/research-report-on-consumer-response-to-the-concept-of-quick-drying-enamel-on-behalf-of-donald-macpherson-s-ltd-


Research reports

Qualitative research into odour problem among sanitary towel users

Unilever is interested in collecting data about theproblems of odour among sanitary towel users with the ultimate goal of deciding the appropriateness oflaunching a deodorised or perfumed towel onto themarket.Qualitative research is an...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1977
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Citation

, C. (1977a, March 01). Qualitative research into odour problem among sanitary towel users. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-odour-problem-among-sanitary-towel-users


Research reports

Qualitative research on Crowbar packs and concepts

Rowntree Mackintosh has developed a new children's chewy bar - CROWBAR. The objectives of this research were to examine: 1. Responses to the pack designs in terms of their visual appeal and general product communication; 2. Attitudes to the two...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1977
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Citation

, C. (1977a, February 01). Qualitative research on Crowbar packs and concepts. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-crowbar-packs-and-concepts


Research reports

Qualitative research into new product developments for potato enhancers

Colman's are interested in exploring the potato market inan effort to develop products that may enhance their rather bland flavor. Products that could be usedwhether potatoes were being eaten on their own or as part of a 'meat and vegetable' meal,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1977
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Citation

, C. (1977a, February 01). Qualitative research into new product developments for potato enhancers. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-new-product-developments-for-potato-enhancers


Research reports

Cabana concept research

Following previous research (CT 2831/2848), a pack design with the name 'Cabana' and an advertising approach have been designed for the coconut and caramel bar.The general objectives of this research were to evaluatethe various elements of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1977
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Citation

, C. (1977a, February 01). Cabana concept research. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/cabana-concept-research