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Research reports

Nevis advertising test

A previous research study of the finished Nevis commercial pointed out certainproblems with the execution and the need for revisions.This present report concerns the revised televisionadvertisement for the 'Macleans Physical Fitness Programfor...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1975
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Citation

, C. (1975a, August 01). Nevis advertising test. ANA - ESOMAR. Retrieved September 16, 2024, from


https://ana.esomar.org/documents/nevis-advertising-test


Research reports

Qualitative research on cosmetic mouthwash advertising 'Aura'

A new cosmetic mouthwash brand- 'AURA' - is currentlybeing developed. The product formulation was underconsideration at the time of this research, but a creative strategy has been devised and a 3D secondanimatic ('Norah') produced for research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 11, 1975
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Citation

, C. (1975a, January 11). Qualitative research on cosmetic mouthwash advertising 'Aura'. ANA - ESOMAR. Retrieved September 16, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-cosmetic-mouthwash-advertising-aura-


Research reports

Report on qualitative research on a PLJ television commercial

Masius Wynne Williams and Darcy McManus have produced a15-second television commercial for PLJ on the theme ofthe 'taste bud rationale'. The objective of the research reported here was toassess responses to the commercial in terms of itsmeaning and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 18, 1974
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Citation

, C. (1974a, April 18). Report on qualitative research on a PLJ television commercial. ANA - ESOMAR. Retrieved September 16, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-a-plj-television-commercial


Research reports

Qualitative research on 'Film Stars'

This research was conducted in order to:1. Establish what consumers understand by 'FilmStars', who they are, how ideas about them arederived, feelings about them, etc;2. Examine how consumers feel that 'Film Stars'have changed and in what sorts of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 13, 1974
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Citation

, C. (1974a, March 13). Qualitative research on 'Film Stars'. ANA - ESOMAR. Retrieved September 16, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-film-stars-


Research reports

Research on Softlan advertising

This research was conducted in order to explorewhether Softlan misleads consumers by its referencesto 'rinse-away', and generally to assist in the developmentof Comfort advertising.The specific objectives were: 1. To explore what housewives...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 19, 1974
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Citation

, C. (1974a, January 19). Research on Softlan advertising. ANA - ESOMAR. Retrieved September 16, 2024, from


https://ana.esomar.org/documents/research-on-softlan-advertising


Research reports

Qualitative research on lager tv advertising for Carling Black Label

The general objectives of this research were toexamine responses to Carling Black Label advertising inthe context of:Men and women's attitudes to Lager as whole reactions to a selection of competitiveLager advertising.About this collection:Peter...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 21, 1973
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Citation

, C. (1973a, August 21). Qualitative research on lager tv advertising for Carling Black Label. ANA - ESOMAR. Retrieved September 16, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-lager-tv-advertising-for-carling-black-label


Research reports

Qualitative research on Florida Orange Juice

The objectives of this research were to explorepossible developments or new approaches for television advertising of Birds Eye Florida Orange Juice.This was done on the basis of a qualitative study(using groups) of attitudes towards Florida...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 13, 1973
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Citation

, C. (1973a, February 13). Qualitative research on Florida Orange Juice. ANA - ESOMAR. Retrieved September 16, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-florida-orange-juice


Research reports

Qualitative research on Birds Eye main course advertising

This report sets out the results and conclusionsdrawn from qualitative research on housewives'responses to a pilot commercial ('Nurse') forBirds Eye Main Course Advertising. About this collection:Peter Cooper (1936-2010) was co-founder of Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 12, 1972
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Citation

, C. (1972a, April 12). Qualitative research on Birds Eye main course advertising . ANA - ESOMAR. Retrieved September 16, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-birds-eye-main-course-advertising-


Research reports

Qualitative research on two new TV commercial for Rolo

Two new TV commercials for Rolo have been prepared by T.B. Browne, each forms part of a new campaign describing Rolo as a "chocolate cup of toffee". One commercial ('Discotheque') shows a discotheque scene; the other ('Fishing') shows a father and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1971
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Citation

, C. (1971a, October 01). Qualitative research on two new TV commercial for Rolo. ANA - ESOMAR. Retrieved September 16, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-two-new-tv-commercial-for-rolo