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Research reports

Qualitative research on Yardley sponsorship

The general objectives of this research were to examineresponses to Yardley sponsorship amongst motor racingenthusiasts and other consumers. This involved coverage of: 1. Awareness of sponsorship generally andYardley sponsorship in particular;2....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 3, 1973
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Citation

, C. (1973a, January 03). Qualitative research on Yardley sponsorship. ANA - ESOMAR. Retrieved September 19, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-yardley-sponsorship


Research reports

Report on qualitative research on chewing gum

The objectives of the research reported here were:A. To examine general attitudes to chewing gum withreference to: patterns of purchase and eating;perceived differences between tablet and strip gum;role of chewing gum in sweet eating, brand...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 9, 1972
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Citation

, C. (1972a, June 09). Report on qualitative research on chewing gum. ANA - ESOMAR. Retrieved September 19, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-chewing-gum


Research reports

Pre-testing of Maclemon press advertising

The general objectives of this research were to examine consumer responses to some new Press Advertising for MacLemon. Examples of three different campaigns were included in the research. Specific objectives of the research were to assess:1. Consumer...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
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Citation

, C. (1971a, August 01). Pre-testing of Maclemon press advertising . ANA - ESOMAR. Retrieved September 19, 2024, from


https://ana.esomar.org/documents/pre-testing-of-maclemon-press-advertising-


Research reports

Qualitative research on radio Luxembourg adverting for Barclays

Three new radio commercials for Barclays Bank were broadcast on Radio Luxembourg until the end of July,1971. The commercials are aimed at young people (16-24), who make up the bulk of listeners Radio Luxembourg. The commercials are intended to:a....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
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Citation

, C. (1971a, August 01). Qualitative research on radio Luxembourg adverting for Barclays. ANA - ESOMAR. Retrieved September 19, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-radio-luxembourg-adverting-for-barclays


Research reports

Report on qualitative research on attitudes and awareness of the Ford Cortina Mark III

The Ford Cortina Mark III was introduced to the home market in 1970, following the successful Mark I and Mark II versions. For a number of reasons, the launch was less successful than had been expected and a relaunch has beenproposed for September...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1971
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Citation

, C. (1971a, July 01). Report on qualitative research on attitudes and awareness of the Ford Cortina Mark III. ANA - ESOMAR. Retrieved September 19, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-attitudes-and-awareness-of-the-ford-cortina-mark-iii


Research reports

Benson & Hedges gold pack research

This research was undertaken to explore smokers' attitudes towards pack designs for Benson & Hedges brands as a whole. The general objective was to establish whether it is desirable for all Benson & Hedges brands to be presented as a house...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1971
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Citation

, C. (1971a, July 01). Benson & Hedges gold pack research. ANA - ESOMAR. Retrieved September 19, 2024, from


https://ana.esomar.org/documents/benson-hedges-gold-pack-research


Research reports

Qualitative research on sewing thread for Barnaby & Tarr

The aim of the research is to investigate consumer reaction to the concept of using two different sewings threads according to the type of material. More specifically the objectives of the research are:1. To test awareness of brands and types of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 8, 1970
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Citation

, C. (1970a, December 08). Qualitative research on sewing thread for Barnaby & Tarr. ANA - ESOMAR. Retrieved September 19, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-sewing-thread-for-barnaby-tarr


Research reports

Survey of prefabricated garage owners for Stowe & Bowden

Two to three years ago, a company called 'Four Square' which manufactured and sold prefabricated garages at its showground in Middlewich was acquired byBatley Ltd. Since that time, however, the sales of the Four Square showground in Middlewich have...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1970
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Citation

, C. (1970a, September 01). Survey of prefabricated garage owners for Stowe & Bowden. ANA - ESOMAR. Retrieved September 19, 2024, from


https://ana.esomar.org/documents/survey-of-prefabricated-garage-owners-for-stowe-bowden


Research reports

Qualitative research on Silvikrin shampoo press campaign

Four new advertisements are being developed for the Silvikrin Shampoo Press Campaign. These advertisements are similar to the previous ones in so far as each one will mention the range of natural shampoos but emphasize anindividual type both...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1970
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Citation

, C. (1970a, September 01). Qualitative research on Silvikrin shampoo press campaign . ANA - ESOMAR. Retrieved September 19, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-silvikrin-shampoo-press-campaign-