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Research reports

Schreiber beds- Synectic groups

This research is rather different from the usual group discussions; the aim is to generate new ideas and new ways of looking at a familiar topic- in this case, beds.About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 19, 1973
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Citation

, C. (1973a, August 19). Schreiber beds- Synectic groups. ANA - ESOMAR. Retrieved September 19, 2024, from


https://ana.esomar.org/documents/schreiber-beds--synectic-groups


Research reports

Notes on discussion groups conducted on Du Maurier and Manikin

This research was undertaken in order to generate ideasfor a Du Maurier Super-C cigarette, and a Manikin Super-Ccigarette. Group discussions were held with selectedsmokers and the groups were conducted in a wide-rangingand creative way.About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 9, 1973
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Citation

, C. (1973a, August 09). Notes on discussion groups conducted on Du Maurier and Manikin. ANA - ESOMAR. Retrieved September 19, 2024, from


https://ana.esomar.org/documents/notes-on-discussion-groups-conducted-on-du-maurier-and-manikin


Research reports

Super C

The research was required to examine the feasibility of makinguse of the B.A.T. De Luxe Length version of Benson &Hedges in a 2-row flip-top pack, with a longer length anda higher price as a way of protecting Benson &Hedges as an exclusive C...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 29, 1973
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Citation

, C. (1973a, July 29). Super C. ANA - ESOMAR. Retrieved September 19, 2024, from


https://ana.esomar.org/documents/super-c


Research reports

Kensitas smoker on videotape

The work summarised here was carried out primarily asan experiment in filming two groups of smokers of KensitasTipped so that marketing and creative people would havesome personal feeling for, and understanding of, the kindof people with whom they...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 21, 1973
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Citation

, C. (1973a, July 21). Kensitas smoker on videotape. ANA - ESOMAR. Retrieved September 19, 2024, from


https://ana.esomar.org/documents/kensitas-smoker-on-videotape


Research reports

Persil automatic advertising evaluation

This report gives the results of allevaluation of Persil Automatic Advertising. An earlier report  contains background attitudesto Bold and Persil Automatic, drawn from bothstudies, which are relevant to consumers' reactionsto the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 18, 1973
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Citation

, C. (1973a, May 18). Persil automatic advertising evaluation. ANA - ESOMAR. Retrieved September 19, 2024, from


https://ana.esomar.org/documents/persil-automatic-advertising-evaluation


Research reports

Amcel paired-comparison test and group discussion

The Research and Development Division has carried outa pilot exercise to assess the effects on productacceptability of long-term testing of a productcontaining 25% 1324 (AMCEL).This report presents the findings of a Market ResearchDepartment...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 28, 1973
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Citation

, C. (1973a, April 28). Amcel paired-comparison test and group discussion. ANA - ESOMAR. Retrieved September 19, 2024, from


https://ana.esomar.org/documents/amcel-paired-comparison-test-and-group-discussion


Research reports

Qualitative exploration on handwashing

Recent studies have highlighted the continued prominenceof the handwash in the housewives washing habits. Nearlyall housewives still do some handwashing - almost 90% of bothmachine-owners and non-machine owners do a special 'gentler'handwash. The 40%...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 3, 1973
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Citation

, C. (1973a, January 03). Qualitative exploration on handwashing. ANA - ESOMAR. Retrieved September 19, 2024, from


https://ana.esomar.org/documents/qualitative-exploration-on-handwashing


Research reports

Super C and presentation packs

The research is intended torepresent the potential market for Super-C brands (Young, Southern, ABCl)and at the same time to permit detailed scrutiny of the existing SpecialFilter and competitive King Size brand franchises.About this collection:Peter...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 3, 1972
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Citation

, C. (1972a, June 03). Super C and presentation packs. ANA - ESOMAR. Retrieved September 19, 2024, from


https://ana.esomar.org/documents/super-c-and-presentation-packs


Research reports

Ciba-Geigy vacuum cleaner product

The preliminary group discussions which explored consumer attitudes and behaviour and which elicited reactions to the proposed new product itself havenow enabled the parameters of the product concept to be more specifically defined. The proposed 11...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 3, 1971
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Citation

, C. (1971a, April 03). Ciba-Geigy vacuum cleaner product. ANA - ESOMAR. Retrieved September 19, 2024, from


https://ana.esomar.org/documents/ciba-geigy-vacuum-cleaner-product