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Research reports

Research on hot canned meat products for Fray Bentos

In this part of the research,the objectives were to examine the Hot Canned Meatsarea and the imagery of Fray Bentos within it amongstusers and lapsing users of Hot Canned Meats.The specific objectives were:1. To examine in detail usage and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1976
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Citation

, C. (1976a, September 01). Research on hot canned meat products for Fray Bentos. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/research-on-hot-canned-meat-products-for-fray-bentos


Research reports

Qualitative research on Veuve Du Vernay advertising

Four advertising concept alternatives for Veuve duVernay has been developed in a fairly finishedPress form. The research was therefore required toevaluate these alternatives against targeted market attitudes to buying, servingand receiving Veuve du...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1976
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Citation

, C. (1976a, July 01). Qualitative research on Veuve Du Vernay advertising. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-veuve-du-vernay-advertising


Research reports

Gardeners' attitudes to pruners

For a number of years, Wilkinson Sword have producedan extensive range of Garden Pruners. This researchwas done to provide qualitative information ongardeners' attitudes to Pruners with a view to aiding in the design and positioning of new...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1976
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Citation

, C. (1976a, July 01). Gardeners' attitudes to pruners. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/gardeners-attitudes-to-pruners


Research reports

Qualitative research on Nutty

In view of the sharp downward trend in Nutty sales inestablished areas, research was required for consumerusage and attitudes in order to try and identify possiblereasons for this decline. The objectives of the research reported here were to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1976
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Citation

, C. (1976a, June 01). Qualitative research on Nutty. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-nutty


Research reports

Research on Goddards Embrocation

The product is virtually restricted to theLondon area. There is no research data on whouses it or how it is used, but its incidence ofusage is likely to be very low. The questionnaire has been designed toobtain some minimum information through...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1974
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Citation

, C. (1974a, June 01). Research on Goddards Embrocation. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/research-on-goddards-embrocation


Research reports

Freeze-dried mushrooms

Prior to large scale in-home testing of the product, itwas considered desirable to elicit consumers' attitudes tothe concept of freeze-dried mushrooms. Since samples ofthe packaged product were available, responses to thepackaging, and to the product...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 25, 1973
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Citation

, C. (1973a, November 25). Freeze-dried mushrooms. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/freeze-dried-mushrooms


Research reports

Business traveller cards

With the setting-up of British Airways, considerationis being given to the Business Travel Cards issuedseparately by BEA and BOAC. The research was required to findhow the cards were regarded and actually used and whatwere the particular requirements...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 27, 1973
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Citation

, C. (1973a, September 27). Business traveller cards. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/business-traveller-cards


Research reports

Lavatory hygene

The research was required to explore attitudes towards"disinfecting'' in general and "disinfecting" the lavatoryin particular with particular reference to the smellsappropriate to disinfectants in different situations but,again, with particular...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 23, 1973
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Citation

, C. (1973a, September 23). Lavatory hygene. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/lavatory-hygene


Research papers

Qualitative research on new press advertisements for 'Vedra'

A further series of press advertisements have beenprepared by Masius, Wynne Willimas & D'Arcy MacManus to be tested in order to select those tobe used for a follow-up campaign.The objectives of the research reported here were:1. To check out...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 7, 1973
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Citation

, C. (1973a, August 07). Qualitative research on new press advertisements for 'Vedra' . ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-new-press-advertisements-for-vedra-