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Webinars

The digital engagement: changing channel mix or return to pre-pandemic normal?

Nearly two years since the outbreak started, the global market continues to witness dramatic shifts across industries from technology, entertainment, travel, to healthcare.During the pandemic, consumer made choices which saw online channels, click to...

Catalogue: Webinars 2021
Authors: Arleen Macaraeg-Denque, David Kerr
Company: Strategy Analytics
November 19, 2021
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Citation

Macaraeg-Denque and Kerr (2021a, November 19). The digital engagement: changing channel mix or return to pre-pandemic normal?. ANA - ESOMAR. Retrieved October 14, 2024, from


https://ana.esomar.org/documents/the-digital-engagement-changing-channel-mix-or-return-to-pre-pandemic-normal-


Webinars

Home from Home

As the last year has resulted in multiple lockdowns, WFH has become the acronym nearly everyone is familiar with.Alongside this, the home has been transformed into a multipurpose asset. Consumers have adapted their homes into everything from a...

Catalogue: Webinars 2021
Author: Bertie Lewis
Company: Streetbees
July 6, 2021
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Citation

Lewis, B. (2021a, July 06). Home from Home. ANA - ESOMAR. Retrieved October 14, 2024, from


https://ana.esomar.org/documents/home-from-home


Webinars

The 2021 global consumer: Spotlight on satisfaction and confidence

Who is the 2021 consumer? We looked at consumer satisfaction and confidence to segment our audience and understand what's in store in 2021. Five key segments emerged:- Very Pessimistic- Cautious- Unsatisfied Spender- Satisfied Spender- Very...

Catalogue: Webinars 2021
Author: Richie Heron
Company: Toluna
April 1, 2021
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Citation

Heron, R. (2021a, April 01). The 2021 global consumer: Spotlight on satisfaction and confidence. ANA - ESOMAR. Retrieved October 14, 2024, from


https://ana.esomar.org/documents/the-2021-global-consumer-spotlight-on-satisfaction-and-confidence


Webinars

From tears & fears, when do we get to cheers?

The market research industry is at the forefront of understanding the changes consumers and companies are going through during these unprecedented times. Many studies and data analyses have been carried out by many research organizations around the...

Catalogue: Webinars 2020
Authors: Alina Serbanica, Roxana Baciu, Ioana Bobe, Denisa Apreutesei, Andrei Elvadeanu, Ioan Simu, Steliana Ifrim
July 1, 2020
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Citation

Serbanica et al. (2020a, July 01). From tears & fears, when do we get to cheers?. ANA - ESOMAR. Retrieved October 14, 2024, from


https://ana.esomar.org/documents/from-tears-fears-when-do-we-get-to-cheers-


Webinars

How the language of social media is reinventing idea screening

Learn how Dig Insights is using the language of social media to reinvent idea screening. This new approach reaches new consumer cohorts and supports agile innovation. It has been embraced by companies such as Netflix, Colgate, Nestlé, McDonald's,...

Catalogue: Webinars 2019
Authors: Michael Edwards, Steliana Ifrim
Company: Dig Insights
August 28, 2019
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Citation

Edwards and Ifrim (2019a, August 28). How the language of social media is reinventing idea screening. ANA - ESOMAR. Retrieved October 14, 2024, from


https://ana.esomar.org/documents/how-the-language-of-social-media-is-reinventing-idea-screening


Webinars

Mirror, mirror on the wall

If we define the client as anyone without whom a business wouldn't exist, there is a group of people that are very important to marketing research but are ironically overlooked. In this paper we treat the Respondents with the same interest and...

Catalogue: Webinars 2017
Author: Kristin Hickey
Company: KANTAR TNS Malaysia
December 29, 2017
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Citation

Hickey, K. (2017a, December 29). Mirror, mirror on the wall. ANA - ESOMAR. Retrieved October 14, 2024, from


https://ana.esomar.org/documents/mirror-mirror-on-the-wall-


Webinars

Customer-centric market research

In research, we tend to spend a lot of time talking about “collecting data from consumers. With this type of language, it can almost seem as if consumers are nothing more than data receptacles. Consumers are, in fact, our clients’...

Catalogue: Webinars 2017
Author: Holly DeMuro
Company: Forsta
November 7, 2017
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Citation

DeMuro, H. (2017a, November 07). Customer-centric market research. ANA - ESOMAR. Retrieved October 14, 2024, from


https://ana.esomar.org/documents/customer-centric-market-research


Webinars

Market research legal issues to consider in 2017

Researchers and MRX firms need to keep legal in mind when developing and executing online research and customer service studies. Everything from ensuring compliance with unsolicited email laws to respondent disclosures and privacy notices should be...

Catalogue: Webinars 2017
Author: Ashlin Quirk
Company: Research Now SSI
January 26, 2017
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Citation

Quirk, A. (2017a, January 26). Market research legal issues to consider in 2017. ANA - ESOMAR. Retrieved October 14, 2024, from


https://ana.esomar.org/documents/market-research-legal-issues-to-consider-in-2017