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Research papers

Attention marketing in the network economy

In the emerging network economy, attention will be an increasingly scarce commodity. Firms will have think of themselves as operating both in an Attention Market and their core market. Attention will be hard to earn, but if it is viewed as a...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Author: Rory MacLeod
September 1, 2000
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Citation

MacLeod, R. (2000a, September 01). Attention marketing in the network economy. ANA - ESOMAR. Retrieved April 01, 2023, from


https://ana.esomar.org/documents/attention-marketing-in-the-network-economy