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Research papers

Market research reloaded

In light of recent developments in the market research sector, MOA ( the market research sector organisation in the Netherlands) has formed a think tank. This group has investigated developments in ICT and other non-market research sectors, resulting...

Catalogue: Congress 2011: Impact
Authors: Wim van Slooten, Pieter-Paul Verheggen
September 18, 2011
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Citation

van Slooten and Verheggen (2011a, September 18). Market research reloaded. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/market-research-reloaded