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Research reports

Rusk and Crumb

Consideration is being given to making use of the traditional links of the Rusk and Crumb Company with butchersby developing new products to be sold by butchers. Previous research among butchers and among consumers hassuggested that these could best...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 3, 1972
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Citation

, C. (1972a, December 03). Rusk and Crumb. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/rusk-and-crumb


Research reports

Qualitative research on lawncare for Ciba-Geigy Ltd.

Ciba-Geigy originally commissioned research on the usage of, and attitudes towards, garden fertilizers. Ten depth interviews were conducted with gardeners who used various types of fertilizer. From the results of this first stage, Ciba Geigy decided...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1971
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Citation

, C. (1971a, May 01). Qualitative research on lawncare for Ciba-Geigy Ltd.. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-lawncare-for-ciba-geigy-ltd-


Research reports

Qualitative research on American blend cigarettes

Gallahers is considering launching an American blend cigarette from Benson & Hedges. Some depth interviews were initially conducted with Gallaher personnel in the Manchester and Lond on factories to elicit some initial responses to the cigarette....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 2, 1971
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Citation

, C. (1971a, March 02). Qualitative research on American blend cigarettes. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-american-blend-cigarettes


Research reports

Hall test on electric storage heaters for the central wagon group

During November 1970, CRAM was commissioned by Heatstore Ltd. to conduct 21 extended depth interviews with recent purchasers of electric storage heaters.These interviews were undertaken with respondents in the North East and North West of England;...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1970
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Citation

, C. (1970a, December 01). Hall test on electric storage heaters for the central wagon group. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/hall-test-on-electric-storage-heaters-for-the-central-wagon-group


Research papers

Exploration

This paper is in two parts. Part one is concerned with a consideration of exploratory research techniques, in particular, 'depth' or intensive interviewing and group interviewing. It is argued that if expertly conducted, they can be extremely...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Peter Sampson
June 15, 1969
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Citation

Sampson, P. (1969a, June 15). Exploration. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/exploration


Research papers

Interviewing physicians

When we consider the physician as a member of the population, as a consumer, as a man who., like every other, is driving a car, reading a paper, voting, all that has been said about interviews in general applies to him. There is of course some...

Catalogue: ESOMAR/WAPOR Conference 1963
Author: Jules Klanfer
June 15, 1963
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Citation

Klanfer, J. (1963a, June 15). Interviewing physicians. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/interviewing-physicians