You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Competitor Analysis.
ANA has found 51 results for you, in 652 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Competitor analysis

This paper traces the theoretical development of a company's planning process from basic financial planning to strategic management. It highlights the fact that a competitor intelligence programme is a necessary condition to enable the company to...

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis
Author: Stewart Fairbairn
February 27, 1985
×

Citation

Fairbairn, S. (1985a, February 27). Competitor analysis . ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/competitor-analysis-


Research papers

Decoding medical advertising

This paper describes the use of semiotics as an aid to monitoring competitive activity. We have taken a collection of typical ads appearing in the British Medical Press, and subjected them to a semiological analysis. On this basis we have drawn...

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis
Author: Peter Cooper
Company: QRi Consulting Ltd.
February 27, 1985
×

Citation

Cooper, P. (1985a, February 27). Decoding medical advertising. ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/decoding-medical-advertising


Research papers

Assessing the competition

Companies compete against each other in a complex struggle for customers, capital, and organisational resources. The ultimate objective is to achieve and maintain the coveted status of "industry leader". The basic goal is survival. In this continuous...

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis
Author: William L. Sammon
February 27, 1985
×

Citation

Sammon, W. L. (1985a, February 27). Assessing the competition. ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/assessing-the-competition


Research papers

Competitor analysis in defence of a brand leader

In the U.K. retail antibacterial market, Amoxil is brand leader. However, share varies considerably in market sub-segments as does the source of competition. The Market Research Department is a prime contributor to competitor analysis, all the more...

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis
Author: Roger Western
February 27, 1985
×

Citation

Western, R. (1985a, February 27). Competitor analysis in defence of a brand leader. ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/competitor-analysis-in-defence-of-a-brand-leader


Research papers

Competitive advertising effectiveness

The papers describes the techniques used, both in medical and in other fields. It shows how advertising effectiveness can be related to advertising expenditure on a time series basis, so that strategic action can be taken to deal with competitive...

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis
Author: Peter J. Hayes
February 27, 1985
×

Citation

Hayes, P. J. (1985a, February 27). Competitive advertising effectiveness . ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/competitive-advertising-effectiveness-


Research papers

Competitor analysis by patient monitoring

The development of market research and marketing shows us that, based on a series of market research results, the patient is playing an ever larger role in the marketing strategies of the pharmaceutical industry. We can see that the patient receives...

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis
Authors: Ingrid Köpl, Gerd Bögel
Company: Marplan Forschungsgesellschaft mbH
February 27, 1985
×

Citation

Köpl and Bögel (1985a, February 27). Competitor analysis by patient monitoring. ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/competitor-analysis-by-patient-monitoring


Research papers

The use of competitive analysis in R&D planning

The need for strong "market research" or competitive analysis is no longer limited to strategic or market planning functions within a company. Research and development, one of the most essential determinants of long-term success in the pharmaceutical...

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis
Author: Tamara J. Erickson
February 27, 1985
×

Citation

Erickson, T. J. (1985a, February 27). The use of competitive analysis in R&D planning. ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/the-use-of-competitive-analysis-in-r-d-planning


Case studies

In-depth pharmaceutical competitor analysis

The paper presents an example of a case study of in-depth competitor analysis in the Japanese pharmaceutical industry. Prior to outlining the case study, and to place it in perspective, a brief overview is provided of key points of difference between...

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis
Author: William Hall
February 27, 1985
×

Citation

Hall, W. (1985a, February 27). In-depth pharmaceutical competitor analysis. ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/in-depth-pharmaceutical-competitor-analysis


Research papers

Pharmaceutical industry competitor analysis

The key to change in the pharmaceutical industry is technology and new drug introductions versus exposure to generic competition. The net effect equals the critical stock selection criterion for pharmaceutical investing.

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis
Author: Christina Heuer
February 27, 1985
×

Citation

Heuer, C. (1985a, February 27). Pharmaceutical industry competitor analysis . ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/pharmaceutical-industry-competitor-analysis-