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Carl-Zeep and Juchems (1971a, August 22). Refining methods in advertising research. ANA - ESOMAR. Retrieved February 07, 2025, from
https://ana.esomar.org/documents/refining-methods-in-advertising-research
Smith, S. (1971a, June 15). Comments on T. Nowak's and S. Smith's paper. ANA - ESOMAR. Retrieved February 07, 2025, from
https://ana.esomar.org/documents/comments-on-t-nowak-s-and-s-smith-s-paper
Stapel, J. (1971a, June 15). Realities in research and advertising. ANA - ESOMAR. Retrieved February 07, 2025, from
https://ana.esomar.org/documents/realities-in-research-and-advertising
Chib, R. (1971a, June 15). A recent in-store experiment for pre-testing promotions . ANA - ESOMAR. Retrieved February 07, 2025, from
https://ana.esomar.org/documents/a-recent-in-store-experiment-for-pre-testing-promotions-
van Westerhoven, E. M. (1971a, June 15). Research on in-store commercial radio. ANA - ESOMAR. Retrieved February 07, 2025, from
https://ana.esomar.org/documents/research-on-in-store-commercial-radio
Nowak and Smith (1971a, June 15). Advertising works. ANA - ESOMAR. Retrieved February 07, 2025, from
https://ana.esomar.org/documents/advertising-works
Tuck, M. (1971a, June 15). Comments on dr. Joyce's paper. ANA - ESOMAR. Retrieved February 07, 2025, from
https://ana.esomar.org/documents/comments-on-dr-joyce-s-paper
, C. (1971a, June 01). Veno's honey & lemon commercial research . ANA - ESOMAR. Retrieved February 07, 2025, from
https://ana.esomar.org/documents/veno-s-honey-lemon-commercial-research-
, C. (1971a, February 01). Report on qualitative research on Rolo commercials. ANA - ESOMAR. Retrieved February 07, 2025, from
https://ana.esomar.org/documents/report-on-qualitative-research-on-rolo-commercials