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Research papers

A new way of predicting design acceptance (German)

The design orientation is defined by the psychological importance which the particular product has for the consumer as well as by individual style preferences. This way you get types whose design preferences are specific enough to differentiate...

Catalogue: ESOMAR Congress 1987
Author: Wulf Schlund
Company: ISM GLOBAL DYNAMICS GmbH
September 1, 1987
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Citation

Schlund, W. (1987a, September 01). A new way of predicting design acceptance (German). ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/a-new-way-of-predicting-design-acceptance-german-


Research papers

A new way of predicting design acceptance

The design orientation is defined by the psychological importance which the particular product has for the consumer as well as by individual style preferences. This way you get types whose design preferences are specific enough to differentiate...

Catalogue: ESOMAR Congress 1987
Author: Wulf Schlund
Company: ISM GLOBAL DYNAMICS GmbH
September 1, 1987
×

Citation

Schlund, W. (1987a, September 01). A new way of predicting design acceptance. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/a-new-way-of-predicting-design-acceptance


Research papers

The acceptance of 'electronic banking' services by private customers (German)

In recent years, this has completely changed: technology has intruded to a great extend on the bank-customer relationship. Automated cash dispensers and account-with- drawl printers were the forerunners in the area of self- service. Electronic money,...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Author: Rolf Pfleiderer
Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
June 15, 1986
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Citation

Pfleiderer, R. (1986a, June 15). The acceptance of 'electronic banking' services by private customers (German). ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/the-acceptance-of-electronic-banking-services-by-private-customers-german-


Research papers

The acceptance of 'electronic banking' services by private customers

In recent years, this has completely changed: technology has intruded to a great extend on the bank-customer relationship. Automated cash dispensers and account-with- drawl printers were the forerunners in the area of self- service. Electronic money,...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Author: Rolf Pfleiderer
Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
June 15, 1986
×

Citation

Pfleiderer, R. (1986a, June 15). The acceptance of 'electronic banking' services by private customers. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/the-acceptance-of-electronic-banking-services-by-private-customers


Research papers

Using editorial research to build the circulation of glamour magazine

The paper details the many ways in which GLAMOUR, a major consumer women's magazine in the United States, has used editorial research over a period of the last fifteen years in order to build its circulation, especially its single copy sales.

Catalogue: Seminar 1983: Publishing A Better Product
Author: Ruth Whitney
November 23, 1983
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Citation

Whitney, R. (1983a, November 23). Using editorial research to build the circulation of glamour magazine. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/using-editorial-research-to-build-the-circulation-of-glamour-magazine


Research papers

Assessing new product opportunities in international markets

This paper reviews some methods for assessing foreign product opportunities and presents a sample case (introducing a North American beer in Europe) of international market choice. The paper shows that by following a methodological approach the firm...

Catalogue: Seminar 1983: New Product Development
Author: Nicolas Papadopoulos
November 2, 1983
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Citation

Papadopoulos, N. (1983a, November 02). Assessing new product opportunities in international markets . ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/assessing-new-product-opportunities-in-international-markets-


Research papers

Assessor

With 10 years of use and 500 applications, ASSESSOR has enriched its capabilities as a model structure, has incorporated quite a few decision aids and is delivering experience data base services. The model is a simultaneous system which structures...

Catalogue: Seminar 1983: New Product Development
Authors: Jacques Blanchard, Carlos Harding
October 2, 1983
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Citation

Blanchard and Harding (1983a, October 02). Assessor . ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/assessor-


Research papers

The contribution survey research can make to the decision-making process

The following paper reports on a dialogue held between the President of the German Constitutional Court and the author. This dialogue was set in motion indirectly by an article the author published in 1979 in the Frankfurter Allgemeine Zeitung about...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Author: Elisabeth Noelle-Neumann
Company: Institut für Demoskopie Allensbach GmbH
June 15, 1983
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Citation

Noelle-Neumann, E. (1983a, June 15). The contribution survey research can make to the decision-making process. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/the-contribution-survey-research-can-make-to-the-decision-making-process


Research papers

The contribution survey research can make to the decision-making process (German)

The following paper reports on a dialogue held between the President of the German Constitutional Court and the author. This dialogue was set in motion indirectly by an article the author published in 1979 in the Frankfurter Allgemeine Zeitung about...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Author: Elisabeth Noelle-Neumann
Company: Institut für Demoskopie Allensbach GmbH
June 15, 1983
×

Citation

Noelle-Neumann, E. (1983a, June 15). The contribution survey research can make to the decision-making process (German). ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/the-contribution-survey-research-can-make-to-the-decision-making-process-german-