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Research papers

Path to purchase

Our industry commonly accepts as a given that shoppers take a journey as they come to make a purchase decision. This paper will contradict that belief, suggesting that while a path to purchase may be useful from a marketing research perspective, its...

Catalogue: Congress 2015: Revelations
Author: Stephen P. Needel
October 1, 2015
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Citation

Needel, S. P. (2015a, October 01). Path to purchase. ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/path-to-purchase


Videos

The path to purchase

Our industry commonly accepts as a given that shoppers take a journey as they come to make a purchase decision. This presentation will contradict that belief, suggesting that while a path to purchase may be useful from a marketing research...

Catalogue: Congress 2015: Revelations
Author: Stephen P. Needel
June 15, 2015
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Citation

Needel, S. P. (2015a, June 15). The path to purchase. ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/the-path-to-purchase


Research papers

Police methods in the supermarket

The Cognitive Interview is a qualitative interviewing technique derived from forensic police methods for eyewitness interrogations. Our presentation explains how this technique can add value to market research generating insights on the detailed...

Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Ruthie Brandman, Christiane Schmitz-Trebeljahr
Company: Brandman Marketing Research & Consultancy
November 18, 2014
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Citation

Brandman and Schmitz-Trebeljahr (2014a, November 18). Police methods in the supermarket. ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/police-methods-in-the-supermarket-8368


Videos

Police methods in the supermarket

The Cognitive Interview is a qualitative interviewing technique derived from forensic police methods for eyewitness interrogations. Our presentation explains how this technique can add value to market research generating insights on the detailed...

Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Christiane Schmitz-Trebeljahr, Ruthie Brandman
Company: Brandman Marketing Research & Consultancy
June 15, 2014
×

Citation

Schmitz-Trebeljahr and Brandman (2014a, June 15). Police methods in the supermarket. ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/police-methods-in-the-supermarket


Research papers

A 4-dimensional view of the digitally engaged consumer

The evolution of technology has fundamentally shifted the position of the consumer. It's no longer about marketers talking at customers, but rather about customers choosing how and when to engage with brands. Today's consumer is empowered by...

Catalogue: Congress 2013: Think Big
Authors: Maria Domoslawska, Heather Dougherty
September 26, 2013
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Citation

Domoslawska and Dougherty (2013a, September 26). A 4-dimensional view of the digitally engaged consumer. ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/a-4-dimensional-view-of-the-digitally-engaged-consumer-8052


Videos

A 4-dimensional view of the digitally engaged consumer

The evolution of technology has fundamentally shifted the position of the consumer. It’s no longer about marketers talking at customers, but rather about customers choosing how and when to engage with brands. Today’s consumer is empowered...

Catalogue: Congress 2013: Think Big
Authors: Maria Domoslawska, Heather Dougherty
June 15, 2013
×

Citation

Domoslawska and Dougherty (2013a, June 15). A 4-dimensional view of the digitally engaged consumer. ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/a-4-dimensional-view-of-the-digitally-engaged-consumer


Research papers

Understanding the customer with analytical CRM

A big data era changes everything in the auto sector, from product design to product management, from sales to after sales. A business line has developed in Chinese auto OEMs: data generation, data collection, data rental, data outsourcing, data...

Catalogue: Automotive Research Forum 2013: Driving Change, Driving Business
Author: Tiger Lee Weihan
May 24, 2013
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Citation

Weihan, T. L. (2013a, May 24). Understanding the customer with analytical CRM. ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/understanding-the-customer-with-analytical-crm


Research papers

Fun, fast and easy

Human beings use two systems to make their decisions. One is fast and emotional, the other more difficult, ponderous and conscious. Research is prejudiced in favour of the latter. This presentation outlines the growing efforts to change that through...

Catalogue: Asia Pacific 2013: Asia On The Move
Author: Tom Ewing
April 7, 2013
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Citation

Ewing, T. (2013a, April 07). Fun, fast and easy. ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/fun-fast-and-easy


Research papers

The G-Local shopper

General learnings from the world of shopper insight are shared in this presentation in order to give the audience an understanding of how tangible shopper insight can be, and the commonality that exists between markets in terms of shopper needs. At a...

Catalogue: CEE Research Forum 2013: Research Remix
Author: Danielle Pinnington
March 17, 2013
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Citation

Pinnington, D. (2013a, March 17). The G-Local shopper. ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/the-g-local-shopper