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Research papers

Examining the communication properties of interlinked print and television advertisements

This paper describes a second UK project designed to extend our understanding of how print advertisements and television commercials interact with each other, in communication terms. A previous study along the same lines was the subject of a paper...

Catalogue: Seminar 1990: The Quality Of Media Information
Author: Alan Smith
June 15, 1990
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Citation

Smith, A. (1990a, June 15). Examining the communication properties of interlinked print and television advertisements. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/examining-the-communication-properties-of-interlinked-print-and-television-advertisements


Research papers

A study into the way women react to television and magazine advertising for the same product

This paper explains why a group of UK magazine publishers choose to conduct research into the way in which magazine advertisements and television commercials interact with each other, in terms of the communication achieved. The research is described...

Catalogue: Seminar 1986: New Developments In Media Research
Author: Alan Smith
June 15, 1986
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Citation

Smith, A. (1986a, June 15). A study into the way women react to television and magazine advertising for the same product. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/a-study-into-the-way-women-react-to-television-and-magazine-advertising-for-the-same-product


Research papers

Tracking the shampoo market

There are two broad approaches which a company may adopt in trying to evaluate the benefits gained from its advertising expenditure. These are either by analysis of sales or by some form of consumer research. In this paper the results obtained from...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Author: Alan Smith
June 15, 1981
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Citation

Smith, A. (1981a, June 15). Tracking the shampoo market. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/tracking-the-shampoo-market


Research papers

Response to magazine and television advertising

This paper picks up the value of media questions on a product survey, a point made earlier in this section. It is also an example of a data bank leading to generalisations. These include comments on the way the two main media work. But in addition to...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Author: Alan Smith
June 15, 1980
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Citation

Smith, A. (1980a, June 15). Response to magazine and television advertising . ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/response-to-magazine-and-television-advertising-


Research papers

Response to magazine and television advertising

A small-scale UK survey among leading advertisers and agencies to find out what research they conduct to evaluate their advertising campaigns is reported upon. The amount of such work was found to be surprisingly high but the amount of effort devoted...

Catalogue: Seminar 1978: The Business Of Advertising
Author: Alan Smith
June 14, 1978
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Citation

Smith, A. (1978a, June 14). Response to magazine and television advertising. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/response-to-magazine-and-television-advertising


Research papers

A study of the effects of printing quality on the readers' perceptions of magazine advertisements

Advertisers and agencies pay considerable attention to the quality of colour reproduction in print advertisements.This paper is concerned with the extent and manner in which inevitable variations in reproduction between different magazines, caused by...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Author: Alan Smith
March 1, 1976
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Citation

Smith, A. (1976a, March 01). A study of the effects of printing quality on the readers' perceptions of magazine advertisements. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/a-study-of-the-effects-of-printing-quality-on-the-readers-perceptions-of-magazine-advertisements