Resources Library by ANA

Consumerism

TNA has been investigating social trends as they affect consumer behaviour. Five groups of trends have been covered and the fifth group of trends, namely Consumerism, which is discussed in detail in this paper. The paper discusses studies of...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: Elizabeth H. Nelson

Company: KANTAR TNS Malaysia

September 1, 1973

Energy saving in private households

This paper describes the research programme carried out on the U.K. domestic energy conservation programme from summer 1974 up to 1976. On the basis of ad hoc attitude surveys, depth research, re-interviews, consumer panels and surveys of the retail...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Authors: Nicholas Phillips, Elizabeth H. Nelson

Company: KANTAR TNS Malaysia

September 1, 1976

Launching new financial services to consumers

The paper describes one approach used by several banking and insurance companies in the launching of profitable new financial products. Despite extensive research over the past decade, a number of unresolved questions in the banking and insurance...

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Authors: David Winton, Elizabeth H. Nelson

Company: KANTAR TNS Malaysia

June 15, 1977

Energy saving in private households

The programme of research described here is ambitious. Not many products have the benefit of so high an expenditure on research. What emerges is the complexity of the consumer’s choice. Admittedly the decision involved is a conscious and...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979

Authors: Nicholas Phillips, Elizabeth H. Nelson

June 15, 1980

Predicting social change

This paper covers the role of the survey researcher as a social forecaster. Social indicators have been derived from a qualitative and quantitative survey research system now operating in 14 different countries. These indicators include self...

Catalogue: Seminar 1978: Social Research in the Public Sector

Author: Elizabeth H. Nelson

Company: KANTAR TNS Malaysia

December 1, 1978

The role of survey research and scenario development

This paper is based on one method of prediction: namely scenarios derived from indirect inference of survey results. Scenarios are a useful perspective within which the complex inter-relationships between the environment, individual business goals,...

Catalogue: Papers 1982: Social Research And Prediction

Author: Elizabeth H. Nelson

Company: KANTAR TNS Malaysia

June 15, 1982

The use of societal scenarios for improved corporate planning

The operating environment for many businesses is increasingly affected by social and political pressures, in addition to economic and technological ones. The need for systematic planning is generally accepted by business, but until recently it...

Catalogue: ESOMAR Congress 1981: Research For Profitability

Authors: Christine A. Ralph MacNulty, Elizabeth H. Nelson

Company: KANTAR TNS Malaysia

August 1, 1981

Using life style and social trends to shape the future of media

This paper analyses some of the main ways in which Burnett Life Style Research and Taylor Nelson Social Trends Research can be used to throw light on the nature of media audiences. This is done from a standpoint of providing insight into how media...

Catalogue: ESOMAR Congress 1975: Quality In Research

Authors: Elizabeth H. Nelson, Mark R. C. Lovell

Company: KANTAR TNS Malaysia

August 1, 1975

Research findings and the creative process

This paper discusses some factors involved in a communication gap between clients and creatives in the development of advertising. It is almost a truism to say that communicating even within the communication industry is more complex these days. One...

Catalogue: Seminar 1983: Effective Advertising- Can Research Help?

Authors: Richard S. Halpern, Elizabeth H. Nelson

Companies: The Coca-Cola Company , KANTAR TNS Malaysia

January 26, 1983