You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Advertising Industry.
ANA has found 209 results for you, in 294 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Radio in the media-mix

Utilizing the basis of the very complex automobile market in Germany, the effects created by radio advertising in a media-mix will be demonstrated. The essential effects of an advertising campaign can only be proven in psychologically defined target...

Catalogue: 2nd Radio Research Symposium
Author: Sven Dierks
June 15, 1997
×

Citation

Dierks, S. (1997a, June 15). Radio in the media-mix. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/radio-in-the-media-mix


Research papers

Effective media planning in Russia

The paper describes the real situation with media planning and media research in Russia which may be similar to the problems of most developing countries but extremely complicated with the enormous geographical stretch of Russia. The main point...

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Authors: Alexander Kostyuk, Illiya Slutsky, Alexey Krasnov
November 11, 1996
×

Citation

Kostyuk, Slutsky and Krasnov (1996a, November 11). Effective media planning in Russia. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/effective-media-planning-in-russia


Research papers

How TV campaigns work

This paper presents the results of the last in a series of surveys entitled Qualitaten der Fernsehwerbung, which describes in general terms the effective mechanisms of TV advertising in relation to actual exposure and uses this to derive media...

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Author: Christoph Wild
November 11, 1996
×

Citation

Wild, C. (1996a, November 11). How TV campaigns work. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/how-tv-campaigns-work


Research papers

Agencies' problems with advertisers in the Middle East

Agencies' Problems with Advertisers in the Middle East is the result of the application of BBDO's PDS  technology and is a sequel study to Advertisers' Problems with Agency Service in the Middle East, presented at the 1st ESOMAR/MERF/IAA...

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East
Authors: Lance de Masi, Harout Krikorian
January 1, 1994
×

Citation

de Masi and Krikorian (1994a, January 01). Agencies' problems with advertisers in the Middle East. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/agencies-problems-with-advertisers-in-the-middle-east


Research papers

From party rule to rating rule

The author analyses a lastly changing Central Eastern European country from the aspect of the transition of media and advertising market in its social, political and economic context. Respecting the exact chronology of events the paper leads through...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe
Author: Thomas Oehler
June 15, 1993
×

Citation

Oehler, T. (1993a, June 15). From party rule to rating rule. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/from-party-rule-to-rating-rule


Research papers

Advertising in Russia

JWT is originally an American advertising agency with a lot of well known clients. The JWT-network has 169 offices in 44 countries all over the world. As JWT is the fourth agency in the world, it obviously has to stay in pace with the developments in...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe
Author: Michiel Roodnat
June 15, 1993
×

Citation

Roodnat, M. (1993a, June 15). Advertising in Russia. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/advertising-in-russia


Research papers

Great expectations

In the early days of television, when each program had one sponsor, exposure even to only one telecast had highly measurable advertising communication and sales effects. The shift to scatterplots, while beneficial in terms of reach and in terms of...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Author: Thomas F. Delaney
June 15, 1992
×

Citation

Delaney, T. F. (1992a, June 15). Great expectations. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/great-expectations


Research papers

Advertisers' problems with agency service in the Middle East

"Advertisers' Problems with Agency Sen/ice in the Middle East" is the result of a qualitative application of PDS technology-proprietary to BBDO Worldwide. The Study, recently conducted among a cross-section of decision makers within client companies,...

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Authors: Harout Krikorian, Lance de Masi
June 15, 1992
×

Citation

Krikorian and de Masi (1992a, June 15). Advertisers' problems with agency service in the Middle East. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/advertisers-problems-with-agency-service-in-the-middle-east


Research papers

Effective advertising strategies for the new media and marketing environment

Significant changes in the media and marketing environments in the Triad countries within the next decade will suggest that advertising and marketing strategies should also change. This presentation is intended to motivate that change, and inspire...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Author: Jeri Moore
June 15, 1992
×

Citation

Moore, J. (1992a, June 15). Effective advertising strategies for the new media and marketing environment. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/effective-advertising-strategies-for-the-new-media-and-marketing-environment