Resources Library by ANA

How reliable is my audience?

With a fast growing digital television reception, the Netherlands faces an increase in the supply of digital channels to be included in the audience measurement. The total penetration of digital reception increased from 17.2% in the second half of...

Catalogue: WM3 2009: Change Is In The Air...

Authors: Bas de Vos, Mariana Irazoqui, Jeroen Nikkel, Adriaan Hoogendoorn

Companies: Stichting Kijkonderzoek (SKO), GfK

May 7, 2009

TV Consumption is growing

Over the last 10 years, it has been said that TV consumption is decreasing under the development of the Internet around the world. EurodataTV Worldwide, the only database gathering TV ratings from 80 people meter territories worldwide, demonstrates...

Catalogue: WM3 2009: Change Is In The Air...

Authors: Jacques Braun, Alexandre Callay

Company: Mediametrie

May 7, 2009

Eye tracking

Audience quality attention to advertising media has been a concern to marketers for a long time. Are audiences just viewing a product? Or are they really observing and becoming aware of the brands, products and their benefits when they are advertised...

Catalogue: WM3 2009: Change Is In The Air...

Author: Idalia Cruz Garza

May 7, 2009

Panel-centric hybrid measurement

The long standing disparities between panel-based online audience measurement data and site-centric or "Web Analytics" data has been troublesome for practitioners of online marketing and advertising for over 10 years. More recently, it has become...

Catalogue: WM3 2009: Change Is In The Air...

Author: Pasquale A. Pellegrini

Company: comScore ARS

May 7, 2009

The French experience

The cross-media audience measurement has been operational in France since December 2008. This new tool requested by the French media market is an innovative approach to quantify the media brand audience across media.This presentation will introduce...

Catalogue: WM3 2009: Change Is In The Air...

Author: Laurent Battais

Company: Mediametrie

May 7, 2009

Tapping the wire

*The Wire. A five-season US police series that was a commercial broadcast failure and failed to win a major award. It has nevertheless been described by many as the greatest TV show of all time. A massive TV hit despite very low ratings - this is the...

Catalogue: WM3 2009: Change Is In The Air...

Author: Jennie Beck

Company: KANTAR TNS Malaysia

May 6, 2009

The virtual sofa

Research conducted in the United States and Europe confirms that consumers are twice as receptive to communications while they are waiting (derval, 2007). this approach is called wait marketing, because consumers consider advertising in that specific...

Catalogue: Innovate 2008

Authors: Diana Derval, Mario Menti

Companies: GMI (Global Market Insite), DervalResearch

June 16, 2008

Audience value across media

The paper sets out the evolution and impact of a new cross media metric, Audience Value, which has been designed, trialled and developed by the BBC during the past 18 months, and which is now being introduced across the business. The BBC serves the...

Catalogue: WM3- Worldwide Multi Media Measurement 2008

Authors: Nick North, James Holden

Company: GfK

June 1, 2008

Bringing magazine measurement into the 21st century

When an advertiser looks at an 'X' on a certain day in the media flighting plan it would be a reasonable expectancy that this would be the point in time that the selected vehicle delivered its audience. Certainly this is the case for TV, radio and...

Catalogue: WM3- Worldwide Multi Media Measurement 2008

Authors: Danielle Siegers, Patrick Hermie, Peter Masson

Company: Bucknull & Masson

June 1, 2008