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Research papers

Changes in energy supply and use into the future

A main purpose of the paper, however, was to attempt to look beyond the recession and in this connection the author conducted his own survey among European energy experts, with a view to obtaining a better appreciation of both recent energy trends...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Author: John D. F. Martyn
June 15, 1984

Research papers

Advertising research (French)

This paper is intended to present the point of view of the users of Marketing Research. In this, particular instance, the user is a large oil company operating and marketing in Italy: Esso Standard Italiana. This is the case history of a very...

Catalogue: ESOMAR Conference 1960
Author: Enrico Zanelli
Company: ESSO
June 15, 1960

Research papers

100 days in our energy

On April 16th 2012, almost 20 years after it was privatised, the government recovered YPF, the national fuel and hydrocarbon company. The change of hands had strong political, social and market impact, as well as within the company. The initial...

Catalogue: Latin America 2015: Carnival of Insights
Authors: Andrés Krymer, Esteban Foulkes
June 15, 2015

Research papers

The use of market and brand trend data deriving from the R.B.l. motorists diary panel in the United Kingdom

This paper sets out to illustrate by example the use of a Motorists Diary Panel covering both the petrol and motor oil markets. We have taken, two separate marketing activities which have had a profound effect on the market and a third example...

Catalogue: Seminar 1972: Panels
Authors: Roger Sargood, I. M. Hunt
Company: ESSO
June 15, 1972

Research papers

Discovery of a new target group by means of market research as an a answer to recession

The situation on the oil market in Germany has been an extremely difficult one for a number of years. Permanent price fights of the established trademark companies among each other and with the petrol stations of consumer markets have, for a long...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Author: Jurgen Meyer
June 15, 1984

Research papers

European attitudes to energy and oil companies

Esso Europe carried out a major multi-national survey involving a total of 14000 interviews in two waves covering seven countries. The objective of the study was to assess public attitudes in the following broad areas:-Present and future energy...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Authors: Roger Sargood, David Lowe-Watson
Company: ESSO
June 15, 1983

Research papers

Energy saving in private households

This paper describes the research programme carried out on the U.K. domestic energy conservation programme from summer 1974 up to 1976. On the basis of ad hoc attitude surveys, depth research, re-interviews, consumer panels and surveys of the retail...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: Nicholas Phillips, Elizabeth H. Nelson
Company: KANTAR TNS Malaysia
September 1, 1976

Research papers

Market research as a decision aid for an image campaign, as demonstrated by the information campaign of Esso A.G.

In 1974 an ad campaign was developed by ESSO A.G. and the McCann Agency in Hamburg with the basic aim of overcoming the decline in confidence between the oil company ESSO and the consumers resulting from the energy crisis. This was to be achieved by...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Author: Karl-Friedrich Holm
Company: ESSO
June 15, 1977

Research papers

Market research as a decision aid for an image campaign, as demonstrated by the information campaign of Esso A.G. (German)

In 1974 an ad campaign was developed by ESSO A.G. and the McCann Agency in Hamburg with the basic aim of overcoming the decline in confidence between the oil company ESSO and the consumers resulting from the energy crisis. This was to be achieved by...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Author: Karl-Friedrich Holm
Company: ESSO
June 15, 1977