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Research papers

Value for money of qualitative research

This paper describes the results of an experiment which examines the reliability and validity of qualitative research. Two studies of the same marketing problem (a pack test) were conducted and compared: one a qualitative study (6 group discussions),...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Authors: Alan Branthwaite, Peter Cooper
Company: QRi Consulting Ltd.
September 1, 1978
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Citation

Branthwaite and Cooper (1978a, September 01). Value for money of qualitative research. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/value-for-money-of-qualitative-research


Research papers

An example of syndicate research (French)

This paper shows an example of the optimization and reduction of a research budget. In 1977 an important research took place, based on 700 telephone interviews, 300 complete descriptions of stores, 300 interviews with points of sale managers, and...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Authors: Jean-Pierre Piotet, Michel Haski, Francis Georgel
September 1, 1978
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Citation

Piotet, Haski and Georgel (1978a, September 01). An example of syndicate research (French). ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/an-example-of-syndicate-research-french-


Research papers

An example of syndicate research

This paper shows an example of the optimization and reduction of a research budget. In 1977 an important research took place, based on 700 telephone interviews, 300 complete descriptions of stores, 300 interviews with points of sale managers, and...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Authors: Francis Georgel, Jean-Pierre Piotet, Michel Haski
September 1, 1978
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Citation

Georgel, Piotet and Haski (1978a, September 01). An example of syndicate research. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/an-example-of-syndicate-research


Research papers

How much to invest in this research?

When he comes to assess what he should reasonably invest in a piece of research, the research buyer may try to apply a relatively simple, "Bayesian" method. It consists first in writing down four figures which are the basic data of his problem (the...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Authors: Hong Tia, Alain Kling
September 1, 1978
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Citation

Tia and Kling (1978a, September 01). How much to invest in this research?. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/how-much-to-invest-in-this-research-


Research papers

A method for improving the results of primary investigation by including the reasons for non-response in sample design and weighting

For years now, one has been able to note ever decreasing rates of exhaustiveness in random surveys. The decrease in exhaustiveness is mainly a phenomenon of the respondents, caused by continually increasing inclination towards non-response. Up to...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Christian von der Heyde
Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
August 1, 1975
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Citation

von der Heyde, C. (1975a, August 01). A method for improving the results of primary investigation by including the reasons for non-response in sample design and weighting. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/a-method-for-improving-the-results-of-primary-investigation-by-including-the-reasons-for-non-response-in-sample-design-and-weighting


Research papers

How to improve the quality of research?

Quality is not a property in itself. It can be stated that quality is always related to costs. This is the reason why one could speak about the quality-cost-complex. Both factors are interrelated. Better research designs or bigger samples or both...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Lies Deggeller, Benno Stoppelman
August 1, 1975
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Citation

Deggeller and Stoppelman (1975a, August 01). How to improve the quality of research?. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/how-to-improve-the-quality-of-research-


Research papers

A method for improving the results of primary investigation by including the reasons for non-response in sample design and weighting (German)

For years now, one has been able to note ever decreasing rates of exhaustiveness in random surveys. The decrease in exhaustiveness is mainly a phenomenon of the respondents, caused by continually increasing inclination towards non-response. Up to...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Christian von der Heyde
Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
August 1, 1975
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Citation

von der Heyde, C. (1975a, August 01). A method for improving the results of primary investigation by including the reasons for non-response in sample design and weighting (German). ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/a-method-for-improving-the-results-of-primary-investigation-by-including-the-reasons-for-non-response-in-sample-design-and-weighting-german-


Research papers

Research budgeting in the client company

How much should be spent on Market Research? This is a common question for which there is no simple answer. The Market Research expenditure should reflect the plans and objectives of the Company. Consequently, the Market Research budget should be...

Catalogue: Seminar 1974: Managing Market Research As A Business
Author: W. G. Batham
May 1, 1974
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Citation

Batham, W. G. (1974a, May 01). Research budgeting in the client company. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/research-budgeting-in-the-client-company


Research papers

How to calculate market research projects

As a rule variable aspects of problems are determining factors in research projects in the field of market, opinion and social surveys and it is necessary to proceed with an eye to the variability in method and to the target groups in different...

Catalogue: The European Marketing Research Review 1969
Author: Fried-Rainer Hartmann
August 1, 1969
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Citation

Hartmann, F. (1969a, August 01). How to calculate market research projects. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/how-to-calculate-market-research-projects