You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Role Of Research.
ANA has found 465 results for you, in 200 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Can advertising help to maintain dynamic market equilibrium?

This paper utilises the FMCG category in a mature market with sustained equilibrium and a considerable number of well-established products to assess two assumptions: the stability of the system through time, without launch of new products nor...

Catalogue: Latin America 2005
Author: Macarena Estévez
Company: MindShare
October 23, 2005

Research papers

Boardrooms in bathrooms

The premise of this presentation is that understanding the leaders of the client community and obtaining their endorsement and accolades is necessary for market research to come out of the shadow where it currently exists.The presentation examines...

Catalogue: Congress 2005: Making A Difference
Authors: Sangeeta Gupta, Anjali Puri, BV Pradeep
Company: Nielsen
September 21, 2005

Research papers

Research in aiding democracy in Afghanistan

This presentation demonstrates how research can help contribute effectively to changes in the society.It also demonstrates how the market research industry can stretch itself, making adjustments and suitably molding its techniques to work in adverse...

Catalogue: Congress 2005: Making A Difference
Authors: Kaushik Mukherjee, Sunil Pillai
Company: Nielsen
September 21, 2005

Research papers

From consumer to decision-maker

The consumer research industry is focused on 'doing research', but not necessarily on 'transferring and disseminating' research outcomes inside organizations.Several variables affect how well research is assimilated inside organizations: Speed,...

Catalogue: Congress 2005: Making A Difference
Authors: Luis Arnal, Andres Gonzalez-Cuevas
September 21, 2005

Research papers

Transforming American Express

This presentation examines the role of qualitative research in the transformation of American Express' US Small Business Services division, an issuer of credit cards, into OPEN: The Small Business Network from American Express, a network of financial...

Catalogue: Congress 2005: Making A Difference
Authors: Jeremy Diamond, Amy Markus
Company: American Express Company
September 21, 2005

Research papers

Convincing people

People are inundated with polls, findings and figures. This is blunting their perceptions of the value of research, just as the business world has become sold on 'getting closer to your customer'.Not your problem? Think again. It's a time-bomb. We...

Catalogue: Congress 2005: Making A Difference
Author: Neil Swan
Company: Ipsos MRBI
September 21, 2005

Research papers

The market research industry in Asia Pacific

This paper addresses the Market Research Industry study, conducted by TNS in July 2004, which provides a mirror to the industry.It maps out the buyers' requirements and provides an insight to these requirements between the markets in Asia Pacific,...

Catalogue: Asia Pacific 2005
Author: Wander Meijer
Company: KANTAR TNS Malaysia
March 13, 2005

Research papers

Seeing around the corner

When operating in fast-moving business environments, market research is in danger of losing its seat at the table where decisions are made.Many common research tools were developed in a more slowly changing business world. To be successful, MR must...

Catalogue: ESOMAR Conference on Digital Futures 2005
Author: Michael A. Lotti
March 1, 2005

Research papers

Creative brainstorming

'If you re not failing every now and again, it s a sign you re not doing anything very innovative.' Woody Allen.Woody Allen is an excellent example of an innovative thinker. He's provocative, controversial, and often misunderstood. This is because he...

Catalogue: ESOMAR Conference 2005: Innovate!
Author: John Storey
February 27, 2005