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Research papers

More efficiency in consumer panel analysis

During the last few years market researchers endeavoured to create a new approach of the consumer behaviour, for instance in the field of life style analysis or more generally of the attitudes of the consumer towards the product or its distribution....

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions
Authors: Yves Cousin, Yves Duranton, Isabelle Le Roy, Françoise Rostand
June 15, 1987
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Citation

Cousin, Duranton, Le Roy and Rostand (1987a, June 15). More efficiency in consumer panel analysis. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/more-efficiency-in-consumer-panel-analysis


Research papers

The marketing of a marketing research agency

The author proposed a number of theses, concerning the marketing of the marketing research profession. Based on his experience with INTER/VIEW Holland, he provided a number of practical guidelines for developing a marketing oriented research...

Catalogue: Seminar 1987: Strategies For Service Management
Author: Frans Goudart
Company: Burke, Inc.
June 15, 1987
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Citation

Goudart, F. (1987a, June 15). The marketing of a marketing research agency. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-marketing-of-a-marketing-research-agency


Research papers

A hard day's night

The purpose of this paper is to describe a new research approach which we have developed and used successfully in a number of countries in the last 18 months for answering these "knotty" problems. It is not suggested that this is an every-day...

Catalogue: Seminar 1986: Qualitative Methods Of Research
Author: Colin N. Maitland
June 15, 1986
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Citation

Maitland, C. N. (1986a, June 15). A hard day's night. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/a-hard-day-s-night


Research papers

Getting the basics right

The first part of the paper puts the case for undertaking qualitative research within a comprehensive model of consumer dynamics that cover the basics of product and brand use and choice. It discusses the role of qualitative research in going beyond...

Catalogue: Seminar 1986: Qualitative Methods Of Research
Author: Peter Sampson
Company: Burke, Inc.
June 15, 1986
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Citation

Sampson, P. (1986a, June 15). Getting the basics right. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/getting-the-basics-right


Research papers

Hypermarket's development in Italy

The title of my assigned report is "Hypermarket's development in Italy". Since the total of these establishments, calculated with some generosity, is of about 20, we may immediately conclude that this development is anything but impressive. If we...

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth
Author: Carlo Orlandini
June 4, 1986
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Citation

Orlandini, C. (1986a, June 04). Hypermarket's development in Italy. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/hypermarket-s-development-in-italy


Research papers

A new challenge: Strategic research (French)

My objective is neither to deliver a case history of the utilisation of surveys for strategic purposes, nor to present a new, revolutionary method. Rather, on the grounds of my dual experience as a Manager and a Consultant in the area of strategic...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Author: Louis Tuvee
June 15, 1985
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Citation

Tuvee, L. (1985a, June 15). A new challenge: Strategic research (French). ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/a-new-challenge-strategic-research-french-


Research papers

A new challenge: Strategic research

My objective is neither to deliver a case history of the utilisation of surveys for strategic purposes, nor to present a new, revolutionary method. Rather, on the grounds of my dual experience as a Manager and a Consultant in the area of strategic...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Author: Louis Tuvee
June 15, 1985
×

Citation

Tuvee, L. (1985a, June 15). A new challenge: Strategic research. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/a-new-challenge-strategic-research


Research papers

How to make the most of your brand

This example shows well that this way of reasoning and its pertaining techniques made it possible to find a competitive locating which helped to endow red AMBASSADEUR with a strong personality and to use at the same time all the potentialities of the...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Authors: Richard Lancestre, Anne Marie Naud
June 15, 1984
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Citation

Lancestre and Naud (1984a, June 15). How to make the most of your brand. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/how-to-make-the-most-of-your-brand


Research papers

How to make the most of your brand (French)

This example shows well that this way of reasoning and its pertaining techniques made it possible to find a competitive locating which helped to endow red AMBASSADEUR with a strong personality and to use at the same time all the potentialities of the...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Authors: Anne Marie Naud, Richard Lancestre
June 15, 1984
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Citation

Naud and Lancestre (1984a, June 15). How to make the most of your brand (French). ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/how-to-make-the-most-of-your-brand-french-