You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Role Of Research.
ANA has found 465 results for you, in 331 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Consumers, trends and trendsetters

The nature of 21st century trends is changing. The fragmentation of sub-cultures and the media has created a very different consumer landscape where assumptions about the influence of different sub-cultures are becoming obsolete.We are in the age of...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2004
Authors: Alex Maule, Nick Head, Lizzy Moroney
November 28, 2004
×

Citation

Maule, Head and Moroney (2004a, November 28). Consumers, trends and trendsetters. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/consumers-trends-and-trendsetters


Research papers

Pro-search

In this paper the authors would like to produce some ideas on improving the impact of qualitative research. By impact we mean a positive influence on the decision-making process and on the decision-makers.First the authors take a look at the field of...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2004
Authors: Frank van den Driest, Jochum Stienstra
November 28, 2004
×

Citation

van den Driest and Stienstra (2004a, November 28). Pro-search. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/pro-search


Research papers

Jambo Africa

The hypothesis of this paper is that current perceptions and practices on conducting market research in third world countries, and Africa specifically, are like putting a square peg into a deep, dark round hole.The result is usually one of two...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2004
Authors: Jill Barnes, Solveig Shapiro
November 28, 2004
×

Citation

Barnes and Shapiro (2004a, November 28). Jambo Africa. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/jambo-africa


Research papers

Smashing the mould of qualitative research

Buyers and practitioners the world over are calling for innovation in qualitative research and yet there are definite expectations governing how qualitative research should be conducted.The authors outline the framework or mould that current...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2004
Authors: Jem Wallis, Neil Brooks-Jones
November 28, 2004
×

Citation

Wallis and Brooks-Jones (2004a, November 28). Smashing the mould of qualitative research. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/smashing-the-mould-of-qualitative-research


Research papers

The crossroads for Latin American researchers

Today we find Latin American research companies and researchers at a crossroad: Create value or disappear. Where do we currently stand on the issue? Which strategies are best for what companies? The research market currently shows different frames of...

Catalogue: Latin America 2004: Integrating Diversity Across the Continent
Author: Jorge García-González
October 24, 2004
×

Citation

García-González, J. (2004a, October 24). The crossroads for Latin American researchers. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/the-crossroads-for-latin-american-researchers


Research papers

The MR revolution to come!

Today, due to changes in client needs, the research (MR) industry is facing some severe challenges. Client needs are becoming more sophisticated and unclear, which is causing uncertainty in the research objectives, design and process.This requires...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Authors: Selim Oktar, Nazli Yuksel
September 19, 2004
×

Citation

Oktar and Yuksel (2004a, September 19). The MR revolution to come!. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/the-mr-revolution-to-come-


Research papers

In retrospect... Lessons learned

This paper provides the first results of a study aimed at identifying and quantifying if and how market research is adding value to the business process and to the bottom line.By now the study has become an ongoing process to identify how market...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Author: Dirk Huisman
September 19, 2004
×

Citation

Huisman, D. (2004a, September 19). In retrospect... Lessons learned. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/in-retrospect-lessons-learned


Research papers

Consolidating the role of market research in business decision by extending our skill set into business consultancy

This paper argues that much of the frustration with market research output centres on a failure to extend our skill set into business consultancy and thereby improve our ability to enhance the quality of information-based decision-making.By extending...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Author: David Smith
September 19, 2004
×

Citation

Smith, D. (2004a, September 19). Consolidating the role of market research in business decision by extending our skill set into business consultancy. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/consolidating-the-role-of-market-research-in-business-decision-by-extending-our-skill-set-into-business-consultancy


Research papers

The importance of integrating the research supplier into the client's team, for optimum value

Competition among businesses is becoming fiercer and the stakes are getting higher. This competition has been accentuated by fewer barriers to entry for new competitors, increasingly thinner margins for many companies, and the increased reliance on...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Authors: Brian Fine, Serdar Avsar
September 19, 2004
×

Citation

Fine and Avsar (2004a, September 19). The importance of integrating the research supplier into the client's team, for optimum value. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/the-importance-of-integrating-the-research-supplier-into-the-client-s-team-for-optimum-value