Resources Library by ANA

Future of market research

Attracting the next generation of researchers is crucial to the longevity of our profession. But how? What are the expectations of young researchers? Are universities teaching the skills we need for the future? How do we attract and retain the next...

Catalogue: Webinars 2016

Authors: Finn Raben, Jack Miles, Sarah Cunliffe

June 15, 2016

Future of market research

Merging data streams, Big Data, machine learning, robotics, start-up’s, wearables, IoT and market disruption. Just some of the challenges and opportunities facing suppliers of market research now and in the future. How do research agencies cope?...

Catalogue: Webinars 2016

Authors: Finn Raben, Judith Passingham, Eric Meerkamper, Knut Aasrud

June 15, 2016

Future of market research

If we agree that the industry needs to change then we are going to need a different mindset. Our current model may well need to adapt with a far great emphasis on 'output' in the form of insights than on better technology and process. So, how do we...

Catalogue: Webinars 2016

Authors: Finn Raben, Ian McVey, John Kearon, Mario Callegaro

June 15, 2016

ESOMAR and GRBN joint Webinar: Using incentives and sweepstakes in international online research

This webinar takes that guidance and explains in further detail what every researcher should know about incentives and sweepstakes. Expert speakers will guide you through the key issues for professional best practice, how to avoid some of the legal...

Catalogue: Webinars 2016

Authors: Mario Callegaro, Enrique Domingo de Bias, Debrah Harding

June 15, 2016

Future of market research

How do clients see the future of research? Will research remain the voice of the consumers central to the decision making process inside organisations? What is the future role of the client side researcher? These and many other questions on the...

Catalogue: Webinars 2016

Authors: Finn Raben, Madhumita Chakraborty, Joachim Rittchen, Christian Kurz

June 15, 2016

#YES

Join us for this interactive introduction to the newly launched Young ESOMAR Society and find out how this membership can add to your growth on an individual level and from a business point of view.ESOMAR’s Young ESOMAR Society (YES) is a...

Catalogue: Webinars 2016

Authors: Neda Eneva, Eline Meijer van Putten

June 15, 2016

ESOMAR global industry overview

The Global Market Research report 2015 is the 27th annual industry study undertaken by ESOMAR. The report reviews the size and performance of the market research industry and explores how the research market continues to expand, using data collected...

Catalogue: Webinars 2015

Authors: Jackie Lorch, Melanie Courtright

June 15, 2015

What market researchers can learn from other creative industries

If you think about a survey question it's simply a message you want people to read and act upon. An advert could be described in exactly the same terms. The difference between the researcher and the advertiser is a matter of focus. In research we...

Catalogue: Webinars 2015

Authors: Jon Puleston, Melissa Moxley

Company: Kantar

June 15, 2015