Resources Library by ANA

Second life

This presentation describes the birth of a new research methodology developed by Repè in a 3D immersive environment. It follows the development of an original research approach for studying the consumers 2.0 that expresses everything they hold in...

Catalogue: Congress 2007: Excellence

Authors: François Abiven, Emilie Labidoire

Company: Reperes

September 19, 2007

Death of depth?

This paper provocatively questions the 'depth ethos' so often determining today's qualitative research. The psychological primacy in qualitative research can be a barrier to generating inspiring and valuable insights by disregarding consumer reality...

Catalogue: Qualitative 2006

Authors: Oliver Schieleit, Ayobamidele Gnädig

Company: Happy Thinking People

October 8, 2006

Innovative approaches

It has become increasingly critical for the market research industry to provide deeper analysis, more compelling insights and highly actionable recommendations generated from the consumer research we provide to clients. This perhaps in large part...

Catalogue: Qualitative 2006

Author: Marla Commons

October 8, 2006

Research World (November 2005)

Market researchers generally have their own ideas about what they do. For some it’s a question of solid data collection, for others it's more a matter of providing advice and interpretation based on aggregated information. In addition, there are...

Catalogue: Research World 2005

Author: ESOMAR B.V.

November 1, 2005

Research World (June 2005)

It's good news that the industry is searching out ways to rejuvenate and improve itself. It is only with this attitude that the profession advances. The well-known toolkit - with group discussions, in-depth interviews and a variety of projective,...

Catalogue: Research World 2005

Author: ESOMAR B.V.

June 1, 2005

Respondent misconceptions, falling response rates, is it time for change?

This paper looks at the relationship between the researcher and the respondent and seeks to challenge outmoded attitudes and to suggest new approaches which deliver value to all stakeholders (including clients, agencies, respondents, and customers)....

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research

Author: Ray Poynter

September 14, 2003

Show me the money!

This paper examines the reasons why finding a robust and continuous measure of the value of marketing investment within a business remains an elusive topic. Terms such as return on marketing investment, brand value and intellectual assets are...

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research

Authors: Kristin Hickey, Simon Le Couteur

Company: The Leading Edge

September 14, 2003

Joined up research on the eHighway

This paper discusses the research challenges faced by Egg, a leading Internet bank in the United Kingdom, and describes the innovative approach it has taken both in its use of research methodologies and in the technology of the Internet to increase...

Catalogue: ESOMAR Congress 2001: Marketing Transformation

Authors: Mark Pearson, Tim Macer

Company: EGG Research & Consultancy Ltd.

September 23, 2001

Analytical CRM

This paper describes a new approach for analyzing customer behavior from data collected in customer relationship management systems. The very short response times of the new approach allows one to browse interactively through the variables describing...

Catalogue: ESOMAR Congress 2001: Marketing Transformation

Authors: Reimar Hofmann, Michael Haft, Joachim Herbert, Gerda Jung

September 23, 2001