Resources Library by ANA

Orange embraces the digital age for superior insights

By embracing digital technology, Orange provides decentralised data access to democratise more cost- effective, in-depth and timely insights. This elevates the research impact on decision-making, maximising its relevance to their business.

Catalogue: Congress 2017: Visionary

Authors: Russell King, Geoff Lowe

Company: Infotools

August 24, 2017

Stop with why

Byron Sharp’s book “How Brands Grow” while controversial is a must read for marketers and market researchers. And having read it you just can’t go on with your job like you did before. But how?One of the companies that used this...

Catalogue: Congress 2017: Visionary

Authors: Angelique de Reuver, Bram Jonkheer

August 23, 2017

How to conduct research in a virgin market (Spanish)

The presentation will be done based on the learnings of doing the first market research study done in Cuba, BrandZTM. BrandZTM is a brand valuation conducted by Kantar Vermeer's, a leading brand valuation and strategy consultancy. The methodology...

Catalogue: Latin America 2017: #IN

Author: Fernando Alvarez

June 15, 2017

Looking for B2B research partners in Latin America

While Latin America is a strategically vital market for B2B global manufacturers across multiple industries (accounting anywhere from 8% to 30% of global sales), the amount of research work commissioned into the region has not caught up with this...

Catalogue: Latin America 2017: #IN

Authors: Anne-Laure Lebaron, Olga Adushkina, Tatiana Barakshina

Companies: Bazis, Kynetec UK Ltd

June 15, 2017

The holy month of Ramadan through the eyes of mothers

When Ferrero identified a need to understand the role of confectionery amongst children throughout Ramadan and Eid in KSA, it was clear that simple or conventional approaches would not suffice. Talking to people about food and beverages during...

Catalogue: MENAP Forum 2017: Connecting And Collaborating For Impact

Authors: Arnold Miller, Furio Pezzoli

June 15, 2017

Back to basics

The paper describes a successful experience regarding the use of a traditional research method – pure and simple desk research – to gather relevant insights to the business. The goal was to raise as much information as possible about...

Catalogue: Latin America 2017: #IN

Authors: Karen Klas, Paola Toscano, Fernanda Scozzafave

Company: IBOPE Inteligencia

June 15, 2017

Just kidding (Spanish)

Just after food, humor is an important symbol of Mexican pride. We like to think that our humor is unique and unmatched, which has turned it into a given for all Mexicans and, thus, a difficult subject to approach through traditional methodologies....

Catalogue: Latin America 2017: #IN

Authors: Pamela Gutierrez Sanchez, Salvador Mata

June 15, 2017

Mobile evolution VS. revolution (Spanish)

Mobile has been a methodology which has been present in the Market Research industry for few years already and even the knowledge about what it can do and its main benefits is wide spread its use is still rather niche. The applications of Mobile for...

Catalogue: Latin America 2017: #IN

Author: Anibal Cantarian

Company: Ipsos MRBI

June 15, 2017

Back to basics

Market research culture is not always developed in companies. When it is, occasionally the team finds it difficult to incorporate the learnings from one project into the other. Other times, they are so eager to use innovative methods that they forget...

Catalogue: Latin America 2017: #IN

Authors: Karen Klas, Paola Toscano

Company: IBOPE Inteligencia

June 15, 2017