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Videos
Turning farmers into miners
As market researchers we need to understand and interpret market conditions for corporate decision makers. Our presentation will look at how combining behavioural and perception data deepens this understanding and improves our ability to influence....
Catalogue: Congress 2013: Think Big
Authors: Patricio Pagani, Reed Cundiff
Company: Infotools
June 15, 2013
Videos
Less facts, more fiction: Expanding research's mind
For years, the value of research has come under scrutiny because we have tended to place significant value on the mechanics of what we do, as if somehow, by seeking to justify and explain researchâs purity and rigour, we are able to hike up its...
Catalogue: Congress 2013: Think Big
Authors: Leanne Tomasevic, Elizabeth Lonergan, James Ebdon
June 15, 2013
Videos
Organizational research reinvigoration
As a top five Internet company, AOL has historically struggled with the role of research, analytics and insights. In the past two years, however, the company re- oriented itself around the voice of the consumer. In doing so, research became a...
Catalogue: Congress 2013: Think Big
Authors: Christian Kugel, Cortney Henseler
June 15, 2013
Research papers
What the eyes don't see, the heart can't feel!
Iconic brands like Starbucks and Apple were built on belief and one needs to see, in order to believe. An understanding of the vast changes in India should offer ideas for innovative new brands but it's often a lot of the same versus anything new...
Catalogue: Asia Pacific 2013: Asia On The Move
Author: Kartikeya Kompella
April 7, 2013
Magazines
Research World (November/December 2012)
In this issue we look at the core of research - understanding the consumer spirit.
Catalogue: Research World 2012
Author: ESOMAR B.V.
December 15, 2012
Research papers
Research without borders
Our role is to shape decision-making. In large multinationals, the global structure of the marketing organization largely determines whom we get to influence. Evolving structures further complicate or limit our role. However, the researcher is...
Catalogue: Congress 2012: Accelerating Excellence
Authors: C. Frederic John, Liz Moore, Anna Mariano
Companies: MasterCard, Chrysalis Partners
September 13, 2012
Research papers
A changing role of agency
In China, the social welfare field is experiencing initial development and many domestic social welfare foundations and corporations lack experience in their brand propositions. This presentation provides a case study to illustrate how a market...
Catalogue: Asia Pacific 2012: Asia Kaleidoscope
Authors: Wen Fan, QingQing Qiu, Yao Shi
April 17, 2012
Research papers
Researching the unresearchable
In the UK, 6,000 people take their own lives every year; 4,000 of them are men. Samaritans sought to develop an ad campaign aimed at reducing male suicide. The campaign was aimed at men in low income groups living in the most socially deprived areas...
Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!
Authors: Nick Johnson, Nicola Peckett
Company: Volante Research
November 13, 2011
Research papers
