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Research papers

Drop-down, radio buttons, or fill-in-the-blank?

When it comes to Web surveys, the type of attribute rating scale used does matter. Based upon data collected during the Burke Strategic Consulting Group's recent Workforce Perspectives® study, this paper shows how responses to drop-down box, radio...

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Authors: Allen Hogg, Jaci Jarrett-Masztal
Company: Burke, Inc.
September 23, 2001
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Citation

Hogg and Jarrett-Masztal (2001a, September 23). Drop-down, radio buttons, or fill-in-the-blank?. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/drop-down-radio-buttons-or-fill-in-the-blank-


Research papers

A comparison of conjoint and logit modelling of a single consumer's evaluation of a choice set

This paper compares conjoint and logit modeling approaches/ when input data is a complete rank ordering of the concepts in a full factorial design, and when input data is a rating scale (i.e. an ordered categorisation) of the concepts in a full...

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Author: Hans S. Solgaard
October 26, 1987
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Citation

Solgaard, H. S. (1987a, October 26). A comparison of conjoint and logit modelling of a single consumer's evaluation of a choice set. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/a-comparison-of-conjoint-and-logit-modelling-of-a-single-consumer-s-evaluation-of-a-choice-set


Research papers

Problems in the use of rating scales in cross-cultural research

This paper addresses the problems associated with using rating scale techniques in cross-cultural research. The objective of the study was to assess which of four types of rating scale (verbal, numerical, visual and graphic line) was the most...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Author: Pat van der Reis
June 15, 1984
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Citation

van der Reis, P. (1984a, June 15). Problems in the use of rating scales in cross-cultural research. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/problems-in-the-use-of-rating-scales-in-cross-cultural-research


Research papers

The transferability of rating scale techniques to an African population

The purpose of the study was to select the most appropriate scale for the measurement of Africans' satisfaction with their transport services. Four types of scale (verbal, numerical, visual and graphic) were selected. Two types of each of these...

Catalogue: ESOMAR Congress 1980: Taking Stock
Authors: N. Morris, Pat van der Reis
September 1, 1980
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Citation

Morris and van der Reis (1980a, September 01). The transferability of rating scale techniques to an African population. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/the-transferability-of-rating-scale-techniques-to-an-african-population


Research papers

The semantic differential

Combining a battery of semantic differentials you will obtain an instrument called "Polaritatsprofil" in Germany. This has been used for years as a standard instrument for solving image problems in market-research as well as in university-research....

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: Erich M. Ruczinski
June 15, 1971
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Citation

Ruczinski, E. M. (1971a, June 15). The semantic differential. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/the-semantic-differential


Research papers

The semantic differential (German)

Combining a battery of semantic differentials you will obtain an instrument called "Polaritatsprofil" in Germany. This has been used for years as a standard instrument for solving image problems in market research as well as in university research....

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: Erich M. Ruczinski
June 15, 1971
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Citation

Ruczinski, E. M. (1971a, June 15). The semantic differential (German). ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/the-semantic-differential-german-


Research papers

Measuring and measurables in purchasing decisions

An attempt has been made in this article - after introductory critical considerations about the lack of reliable and valid investigations into the techniques now in use in market research - to discuss two scales which have been made use of for...

Catalogue: The European Marketing Research Review 1966
Authors: L. K. Neffe, Maria Rita Girardi, Herbert Steiner
August 1, 1966
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Citation

Neffe, Girardi and Steiner (1966a, August 01). Measuring and measurables in purchasing decisions. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/measuring-and-measurables-in-purchasing-decisions