Resources Library by ANA

Police methods in the supermarket

The Cognitive Interview is a qualitative interviewing technique derived from forensic police methods for eyewitness interrogations. Our presentation explains how this technique can add value to market research generating insights on the detailed...

Catalogue: Global Qualitative 2014: Research Renaissance

Authors: Ruthie Brandman, Christiane Schmitz-Trebeljahr

Company: Brandman Marketing Research & Consultancy

November 18, 2014

A 4-dimensional view of the digitally engaged consumer

The evolution of technology has fundamentally shifted the position of the consumer. It's no longer about marketers talking at customers, but rather about customers choosing how and when to engage with brands. Today's consumer is empowered by...

Catalogue: Congress 2013: Think Big

Authors: Maria Domoslawska, Heather Dougherty

September 26, 2013

Understanding the customer with analytical CRM

A big data era changes everything in the auto sector, from product design to product management, from sales to after sales. A business line has developed in Chinese auto OEMs: data generation, data collection, data rental, data outsourcing, data...

Catalogue: Automotive Research Forum 2013: Driving Change, Driving Business

Author: Tiger Lee Weihan

May 24, 2013

Fun, fast and easy

Human beings use two systems to make their decisions. One is fast and emotional, the other more difficult, ponderous and conscious. Research is prejudiced in favour of the latter. This presentation outlines the growing efforts to change that through...

Catalogue: Asia Pacific 2013: Asia On The Move

Author: Tom Ewing

April 7, 2013

The G-Local shopper

General learnings from the world of shopper insight are shared in this presentation in order to give the audience an understanding of how tangible shopper insight can be, and the commonality that exists between markets in terms of shopper needs. At a...

Catalogue: CEE Research Forum 2013: Research Remix

Author: Danielle Pinnington

March 17, 2013

How cars really get bought

This presentation is based on a study designed to follow people as they made an important purchase decision - their next new car. The presenters found very different approaches and behaviours, and were able to track the real effect of ads (greater),...

Catalogue: Congress 2012: Accelerating Excellence

Authors: Neel Desor, Robert Ellis

Company: COG Research Ltd.

September 13, 2012

Beneath the surface

Two questions periodically arise in our industry: how do brands really grow and why don't the best always win? Every time our industry thinks that we have the answers nailed down, someone comes along and undermines the collective consensus. We are...

Catalogue: Congress 2012: Accelerating Excellence

Authors: Kyle Findlay, Constantin Michael, Jan Hofmeyr

Company: KANTAR TNS Malaysia

September 13, 2012

Coca-Cola project shopper 360°

Project Shopper 360° shows how brands can respond to the challenges of the post recession shopper landscape through continual dialogue with consumers. This paper will show how cutting edge community research combined with on the go mobile and...

Catalogue: Insights 2011: A New World Order In Shopper Marketing

Authors: Philip McNaughton, Beth Corte-Real

Companies: Face, The Coca-Cola Company

March 1, 2011

Little moments of luxury

The brain processes the act of purchasing in the same region that it processes the experience of pain. It does in fact, from a brain science perspective, 'hurt' to hand over money in a transaction. At NeuroFocus, we have done a good deal of research...

Catalogue: Innovate 2010: Innovation Detonation

Author: A.K. Pradeep

Company: Nielsen

November 16, 2010