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Research papers

An element in the choice of advertising media

Duplication is an essential element in the choice of advertising media, but in many cases, it is not known. It would thus be desirable to calculate the methods which would allow this element to be estimated. The calculation of these methods requires...

Catalogue: ESOMAR/WAPOR Conference 1963
Author: Jacques Durand
June 15, 1963
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Citation

Durand, J. (1963a, June 15). An element in the choice of advertising media . ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/an-element-in-the-choice-of-advertising-media-


Research papers

Regularity of reading

People do not separate neatly into regular readers of a publication and non-readers; some read issues occasionally. This paper shows that it is important to collect data on the regularity of reading, and to know how many people read none of the...

Catalogue: ESOMAR/WAPOR Conference 1963
Author: Simon Broadbent
June 15, 1963
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Citation

Broadbent, S. (1963a, June 15). Regularity of reading. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/regularity-of-reading


Research papers

Direct questions on reading habits

To know the behaviour of an individual by means of interview, questions can be asked either about his recent behaviour or about his habits. But if questions on habits are currently used in market surveys on consumer goods, they are practically...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Jean Michel Agostini
June 15, 1962
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Citation

Agostini, J. M. (1962a, June 15). Direct questions on reading habits. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/direct-questions-on-reading-habits


Research papers

Direct questions on reading habits (French)

To know the behaviour of an individual by means of interview, questions can be asked either about his recent behaviour or about his habits. But if questions on habits are currently used in market surveys on consumer goods, they are practically...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Jean Michel Agostini
June 15, 1962
×

Citation

Agostini, J. M. (1962a, June 15). Direct questions on reading habits (French). ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/direct-questions-on-reading-habits-french-


Research papers

A new approach to readership surveys

The survey which the weekly Paris-Match and the monthly Marie-Claire placed with Dorset&Co in 1957 had as its object to measure the household expenses of their readers and to compare them with the average expenses of French households. Seen from that...

Catalogue: ESOMAR Conference 1960
Author: William Bishop
June 15, 1960
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Citation

Bishop, W. (1960a, June 15). A new approach to readership surveys. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/a-new-approach-to-readership-surveys


Research papers

Measurement of media intangibles (French)

Readership studies and audience measurements are today common place in the media field. But we know very little about the intangible values added by a given magazine or journal to the advertising message. It is not enough to know how many people-read...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Andre Chudnoff
June 15, 1959
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Citation

Chudnoff, A. (1959a, June 15). Measurement of media intangibles (French). ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/measurement-of-media-intangibles-french-


Research papers

Aided recall media research

The use of recall aids as a stimulus to the memory of informants has been most highly developed in media research, and it is from this field that I draw the two examples which I wish to discuss today. The I.P.A. National Readership Survey is a...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: David R. Aitchison
June 15, 1959
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Citation

Aitchison, D. R. (1959a, June 15). Aided recall media research. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/aided-recall-media-research


Research papers

Measurement of media intangibles

Readership studies and audience measurements are today common place in the media field. But we know very little about the intangible values added by a given magazine or journal to the advertising message. It is not enough to know how many people-read...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Andre Chudnoff
June 15, 1959
×

Citation

Chudnoff, A. (1959a, June 15). Measurement of media intangibles. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/measurement-of-media-intangibles


Research papers

Aided recall media research (French)

The use of recall aids as a stimulus to the memory of informants has been most highly developed in media research, and it is from this field that I draw the two examples which I wish to. discuss today. The I.P.A. National Readership Survey is a...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: David R. Aitchison
June 15, 1959
×

Citation

Aitchison, D. R. (1959a, June 15). Aided recall media research (French). ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/aided-recall-media-research-french-