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Research papers

Visage

The French VIDEOTEX system TELETEL started operation in France some five years ago. There will soon be almost 3 million Minitel terminals in service. From its inception it was the intention to use this communication facility to conduct surveys....

Catalogue: Seminar 1987: Strategies For Service Management
Author: Jean Sousselier
June 15, 1987

Research papers

Recent prescription and price policy of drugs in The Netherlands

In this presentation we would like to present a survey of recent developments in the drugs market in the Netherlands. We will base ourselves on publications in newspapers and trade magazines and on information published by public bodies in so far as...

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry
Authors: J. G. J. Huurman, Frits Spangenberg
Company: Motivaction International B.V.
June 15, 1987

Research papers

A comparison between internal and external market surveys

For several years Scan Test has carried out research assignments for a major Danish oil company, and in the spring of 1986 this oil company requested a mean of measuring what they had achieved by years of striving to develop the service concept in...

Catalogue: Seminar 1987: Strategies For Service Management
Author: Dorte Tjellesen
June 15, 1987

Research papers

Survey research techniques in spatial and economic planning in an Arab context

This paper presents the broad data requirements and the concomitant research tools needed for spatial and economic planning in the context of an Arab metropolis. It then stresses the need for creating a programme of research which continually updates...

Catalogue: Seminar 1987: Research In Arab Countries
Author: Nicos Rossides
Company: MEMRB
June 15, 1987

Research papers

The Nipo-agrimonitor

The paper consists of two parts: 1. Part one describes the starting point of the Agrimonitor. This starting point is strongly connected with the understanding of and experience with some features of Dutch agricultural research in general and the...

Catalogue: Seminar 1987: Identifying Change in European Agriculture
Authors: Thieu H. Hendrinks, Elzo M. Boerema
Company: NIPO
June 15, 1987

Research papers

Market research in the financial field

Financial market research covers two main types of work: (a) Survey research tor financial institutions among audiences of relevance to them. This includes surveys among customers, both personal and corporate, and potential customers of banks,...

Catalogue: Consumer Market Research Handbook
Authors: John F. Swift, Roger J. Stubbs
August 1, 1986

Research papers

Futures for European food distribution

This paper reports the findings of a survey of views of members of the food chain in ten European countries. The survey was undertaken in early 1986 and respondents came from all sectors of the food chain. The purpose of the survey was to obtain...

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth
Author: Susan A. Shaw
June 4, 1986

Research papers

The opinion leader concept in agriculture

One of the major concerns of agricultural marketing is to identify opinion leaders among a population of farmers since they supposedly influence others in the choice of agrochemicals, seeds fertilisers, farm equipment etc. The survey described...

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe
Author: Jean Pierre Ville
Company: BVA Group
June 15, 1985

Research papers

International delusions

The observations in this paper relate especially but not only to one massive international tourism survey. In a period of six months, that survey required eight market research companies to work closely together to find appropriate respondents....

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Author: David T. Bottomley
June 15, 1985