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Webinars

Qualitative Research: Staying Current & Looking Ahead

What's it about?A panel of qualitative experts will spearhead a lively overview of qualitative research ? where it came from, where it currently stands, and where it may be headed. What's in it for me?Join us for this illustrious panel...

Catalogue: Webinars 2023
Authors: Ed Keller, Jeff Walkowski, Katee George
Companies: Schlesinger Associates, Inc, QualCore.com, Nichols Research, MRII
February 20, 2023
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Citation

Keller, Walkowski and George (2023a, February 20). Qualitative Research: Staying Current & Looking Ahead. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/qualitative-research-staying-current-looking-ahead


Webinars

From Phone Calls to Online Research, modernising Western Governors University's research approach

What's it about?Western Governors University?s (WGU) innovative competency-based academic approach allows individuals to fit their education into their lives, not the other way around. After determining that over the phone interviews were not an...

Catalogue: Webinars 2022
Authors: Sophia Krystek, Thomas Glover
Company: Recollective
March 11, 2022
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Citation

Krystek and Glover (2022a, March 11). From Phone Calls to Online Research, modernising Western Governors University's research approach. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/from-phone-calls-to-online-research-modernising-western-governors-university-s-research-approach


Webinars

Best practices: Creating a safe and comfortable online research environment

Online qual continues to demonstrate great versatility and now more than ever, researchers have the freedom to consider whether in-person or online will be best for the project at hand. Online environments lend themselves to many unique advantages...

Catalogue: Webinars 2021
Author: Laura Pulito
Company: Recollective
October 1, 2021
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Citation

Pulito, L. (2021a, October 01). Best practices: Creating a safe and comfortable online research environment. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/best-practices-creating-a-safe-and-comfortable-online-research-environment


Webinars

Turbo-charged change: Trends impacting market research

Many elements impact how market research is designed and conducted. These include evolving technological, social, scientific, economic, and cultural forces. In this webinar, Zoe will discuss the broader landscape changes that impact how we...

Catalogue: Webinars 2020
Author: Zoe Dowling
June 9, 2020
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Citation

Dowling, Z. (2020a, June 09). Turbo-charged change: Trends impacting market research. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/turbo-charged-change-trends-impacting-market-research


Research papers

Naked truth

This paper presents the results of a study done for the Axe brand and its TV series 'City Hunters' its aim was to understand if the brand was promoting its values among its target. This work shows that the Online Focus Group methodology is apt for...

Catalogue: Online Research 2010: E-Universe
Authors: Santiago Kahane, Mariana Itzcovich
Companies: DatosClaros - Octubre Research SA, Unilever
October 19, 2010
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Citation

Kahane and Itzcovich (2010a, October 19). Naked truth. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/naked-truth


Research papers

A comparison of innovative qualitative research methods

At present only a handful of studies compare online and traditional qualitative techniques. Strategic Marketing Corporation (SMC) and Itracks International, Inc. (Itracks) conducted an original case study to compare face-to-face focus groups with...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Authors: David Bradford, Lisa Kindig
Company: Itracks
September 22, 2002
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Citation

Bradford and Kindig (2002a, September 22). A comparison of innovative qualitative research methods . ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/a-comparison-of-innovative-qualitative-research-methods-


Research papers

On-line qualitative research

This paper describes current developments in on-line focus group techniques and the applicability of such methodologies. The paper argues that while on-line focus groups have limitations in terms of their applications there are clear and common...

Catalogue: The Worldwide Internet Seminar 1998
Authors: Daniel Coates, Matthew Froggatt
Company: Burke, Inc.
June 15, 1998
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Citation

Coates and Froggatt (1998a, June 15). On-line qualitative research. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/on-line-qualitative-research