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Research reports

Notes on qualitative research on Polycell advertising

The research concentrated on attitudes towards decorating and the division of jobs between menand women.About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later CRAM International, with his wife Jackie...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1973

Research reports

Qualitative research on Knitting

The research was required to explore the basic languageof knitting and the behaviour, attitudes, and needs of womenwho knit. In addition, information was required on Milward 'sperceived position in the market and an assessment made ofthe credibility...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 8, 1973

Research reports

Long egg and hard-boiled egg

As part of their product and market developmentprogram for Long Eggs, Hard Boiled Eggs and Broken Eggs,J. Bibby Agriculture Limited require certain basicinformation from the catering segment of the market. This research was therefore designed...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 10, 1973

Research reports

Qualitative research on cut flowers

Geigy is considering marketing a product which, when added to water, enables cut flowers to last up to 25 percent longer. Little was known, however, aboutwomen's attitudes towards cut flowers and hence the product concept.The research was designed to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1970