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Research papers

Marketing activities in Japan

The postwar development of the Japanese economy has been remarkable. Following the economic reconstruction which was largely effected within a decade, the national economic activities have moved far beyond the prewar level, and are maintaining a...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Hiromitsu Homma
June 15, 1961
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Citation

Homma, H. (1961a, June 15). Marketing activities in Japan. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/marketing-activities-in-japan


Research papers

Word of mouth and media

This paper discusses a point of view often overlooked: The importance of being - as an advertiser - talked about. The most successful of advertising executives are sometimes Irked when research people come up with survey results Indicating what...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Berend H. Feddersen
June 15, 1961
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Citation

Feddersen, B. H. (1961a, June 15). Word of mouth and media. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/word-of-mouth-and-media


Research papers

The share of psychology in statistical market surveys

The aim of the paper is to encourage a psycho-sociological direction in the elaboration of a survey. The author wants also to encourage the use of motivation surveys.

Catalogue: ESOMAR Conference 1960
Author: Jules Klanfer
September 15, 1960
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Citation

Klanfer, J. (1960a, September 15). The share of psychology in statistical market surveys. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/the-share-of-psychology-in-statistical-market-surveys


Research papers

The application of survey methods to forecasting

With very few exceptions, empirical social research methods are being used primarily for purposes of predicting future events or behaviour. Sociological and economic analyses, even where on their face they appear to be nothing but fact finding or...

Catalogue: ESOMAR Conference 1960
Authors: W. Horn, M. Barioux, Jacques de Felice, A. C. H. Kuypers, P. de Wolff, J. Saltmarsh
September 13, 1960
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Citation

Horn et al. (1960a, September 13). The application of survey methods to forecasting. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/the-application-of-survey-methods-to-forecasting-116


Research papers

Comment on Mr. Norman Squirrel's paper read on Tuesday morning, September 13th

The purpose for which discriminant analysis was developed, and for which it tends to be used in practice, is to obtain a function discriminating between individuals belonging to two or more populations, which can then be used to allocate further...

Catalogue: ESOMAR Conference 1960
Author: ESOMAR B.V.
September 13, 1960
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Citation

B.V., E. (1960a, September 13). Comment on Mr. Norman Squirrel's paper read on Tuesday morning, September 13th. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/comment-on-mr-norman-squirrel-s-paper-read-on-tuesday-morning-september-13th


Research papers

The application of survey methods to forecasting

With very few exceptions, empirical social research methods are being used primarily for purposes of predicting future events or behaviour. Sociological and economic analyses, even where on their face they appear to be nothing but fact finding or...

Catalogue: ESOMAR Conference 1960
Author: Klaus von Dohnanyi
September 13, 1960
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Citation

von Dohnanyi, K. (1960a, September 13). The application of survey methods to forecasting. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/the-application-of-survey-methods-to-forecasting


Research papers

Closing session

During the last 12 months, there has been a flood of information about the European Free Trade Area. Lectures, meetings, discussions, articles and brochures have come in abundance. We have been told that it is important, inevitable, dangerous,...

Catalogue: ESOMAR Conference 1960
Authors: Wim J. de Jonge, D. Rettie
September 11, 1960
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Citation

de Jonge and Rettie (1960a, September 11). Closing session. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/closing-session


Research papers
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Citation

de Vos et al. (1960a, June 15). Group discussion on "Distribution research" and "Motivation research on the channels of distribution" . ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/group-discussion-on-distribution-research-and-motivation-research-on-the-channels-of-distribution-


Research papers

Methods of brand image research

The second major application of brand, image study, to which the rest of this talk is devoted that of diagnosis of the brand situation in the market. Nobody is ever satisfied with their brand there is always room for improvement. What is the...

Catalogue: ESOMAR Conference 1960
Author: N. J. Squirrell
June 15, 1960
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Citation

Squirrell, N. J. (1960a, June 15). Methods of brand image research. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/methods-of-brand-image-research