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Videos

The value of machine learning in privacy

Online behavioral data is a valuable source of insights for researchers. However, data collected passively via tracking meters contains Personal Identifiable Information (PII). With the GDPR into force, the value of online behavioral data is...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Carlos Ochoa, Ezequiel Paura
Company: Netquest
November 11, 2018
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Citation

Ochoa and Paura (2018a, November 11). The value of machine learning in privacy. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/the-value-of-machine-learning-in-privacy


Videos

Getting closer to in the moment insights generation

Researchers are looking for new ways to understand online consumer behaviour. Evidence already exists that survey based data collection combined with passive data collection helps to generate the full picture of online consumer behaviour....

Catalogue: Congress 2016: #WOW
Authors: Carlos Ochoa, Daan Versteeg, Melanie Revilla
June 15, 2016
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Citation

Ochoa, Versteeg and Revilla (2016a, June 15). Getting closer to in the moment insights generation. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/getting-closer-to-in-the-moment-insights-generation


Videos

Getting the full picture

Motherhood is a turning point in women's life where almost all their habits change. A perfect understanding of these changes is a challenge for consumer goods companies and researchers, to better define marketing strategies. Behavioral online...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Carlos Ochoa, Mauro Fusco, Pepe Tomás, Joaquim Bretcha
Companies: Netquest, KANTAR TNS Malaysia
June 15, 2015
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Citation

Ochoa, Fusco, Tomás and Bretcha (2015a, June 15). Getting the full picture. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/getting-the-full-picture


Videos

When should we ask, when should we measure?

The market research industry has relied for so many years on a fundamental data collection tool: the questionnaire. Transition to online research has been done by adapting this old friend to the internet. Over the last years we have witnessed the...

Catalogue: Congress 2015: Revelations
Authors: German Loewe, Carlos Ochoa, Melanie Revilla, Roos Voorend
Company: Netquest
June 15, 2015
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Citation

Loewe, Ochoa, Revilla and Voorend (2015a, June 15). When should we ask, when should we measure?. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/when-should-we-ask-when-should-we-measure-