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Videos

The death of the shopper marketing funnel

The marketing landscape is undergoing a radical transformation as new laws and regulations are reshaping how data is collected, tracked and utilised. Traditional attribution methods, which have long depended on tracking user behaviour across websites...

Catalogue: Asia Pacific 2024
Authors: Patrick Duenzinger, Andrea Goeres, Alex Provan, Karen Chandler
November 19, 2024

Videos

Machine learning and privacy

Machine Learning algorithms are born as a solution to a problem. Once we feel comfortable with a prototype, there is still a long path to its deployment...and it is rarely a smooth one. We would like to share our experience transiting that path.

Catalogue: Fusion 2019
Author: Anna Bellido
Company: Netquest
November 10, 2019

Videos

Fusion Forward

Reduced cost by 30%, increased impact and scope by 200% while working in a market undergoing huge foundational change.

Catalogue: Fusion 2019
Author: Barry Jennings
Company: Microsoft
November 10, 2019

Videos

The value of machine learning in privacy

Online behavioral data is a valuable source of insights for researchers. However, data collected passively via tracking meters contains Personal Identifiable Information (PII). With the GDPR into force, the value of online behavioral data is...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Carlos Ochoa, Ezequiel Paura
Company: Netquest
November 11, 2018

Videos

Can you answer and beat our quick fire pub quiz?

Join Kim Smouter, our resident data protection and privacy expert and Head of Public Affairs & Professional Standards, as he gives you a sneak preview of ESOMAR Plus' training offer. He's come up with a quick fire pub quiz designed to test your...

Catalogue: Congress 2018
Author: Kim Smouter-Umans
September 23, 2018

Videos

Data and politics

Keynote speech from Susan Morgan, Senior Program Officer, Open Society Foundation.

Catalogue: Congress 2018
Author: Susan Morgan
September 23, 2018

Videos

Tackling the EU general data protection regulation- Practical guidance for research and insights organisations

The media storm clouds are gathering around the EU General Data Protection Regulation (GDPR) focusing on breaches, fines and the lack of preparation on the part of businesses. You likely know what the GDPR is, but do you know how it will actually...

Catalogue: Congress 2017: Visionary
Authors: Peter Milla, Jane Attale
November 27, 2017