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Videos
Flocks: Unpicking communities on Twitter
In the first study of its kind we explore the digital communities forming on Twitter that live alongside IRL communities, unpicking the fabric of UK Twitter to learn how they form, grow & thrive and their value to Twitter as a service & a...
Catalogue: Fusion 2019
Authors: Rob Sanders, Peter Laflin
Companies: Twitter, Join the Dots InSites Consulting, Jaywing
November 10, 2019
Videos
VENTO
Vento is a new mindset of doing research in which content engagement is fundamental in a new logic. A digital space where collaborators' engagement determines an innovative way for consumers and brands to work together.
Catalogue: Fusion 2019
Authors: Caio Casseb, Fernanda Politanski
Company: Scoop&Co
November 10, 2019
Videos
Content-based research
The objective of this work is to describe the four stages to create a successful digital laboratory, which allows, for example, testing territories of communication in social networks. This would mean that it is possible to pre-test the content of a...
Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Erick Morales Donde
Company: De La Riva Group
September 8, 2019
Videos
Live lens: Getting closer to consumers
p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 10.0px Helvetica}As social communication has evolved, so has the way we connect with consumers for research. Our real-time Live Lens methodology uses familiar feedback mechanisms and allows consumers to...
Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Ellie Inman, Emma Bennett
Company: Sky Limited
September 8, 2019
Videos
Getting the feels
p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}Facebook's new reactions allow users to express themselves beyond the generic 'Like', and also have a stronger influence what shows up on a newsfeed. Yet current engagement metrics...
Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Debby Ling
Company: SKIM
September 8, 2019
Videos
Twitter and its conversational context (Spanish)
Digital life in our modern world has merged with the analog lives of people. The horizon of human relations, including their deepest needs and interests, has extended to the virtual space of the different social networks that have positioned...
Catalogue: Latin America 2019
Authors: Angel Heredia, Omar Schoijet
Companies: Arconte, Twitter
April 9, 2019
Videos
