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Macaraeg-Denque and Hester (2022a, February 11). MaxDiff. ANA - ESOMAR. Retrieved November 04, 2024, from
https://ana.esomar.org/documents/maxdiff
Hester, M. (2021a, June 10). Navigating the fear factor in consumer choice. ANA - ESOMAR. Retrieved November 04, 2024, from
https://ana.esomar.org/documents/navigating-the-fear-factor-in-consumer-choice