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Research papers

Consumer expectations in an emerging market

The historic changes in Central Europe have opened up new worlds and opportunities for its peoples. The paper's objective is to prove that it is possible to conduct research with both sensitivity and insight in an emerging economy - research which...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Authors: Piotr Kwiatkowski, Michel Olszewski
Company: KANTAR TNS Malaysia
September 1, 1992

Research papers

Qualitative research from the inside

One of the most significant changes in the market research industry over the past few years has been the dramatic growth in international research. The growth has accelerated over the past five years and has been fed by such phenomena as the Common...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe
Authors: Piotr Kwiatkowski, Michel Olszewski
Company: KANTAR TNS Malaysia
June 15, 1993

Research papers

The Polish car market

In the 1989-1993 period, a profound revolution transformed the car market in Poland. In parallel to an economic bust and a drop in real incomes, the number of registered passenger cars grew by. Most of the newly registered vehicles were second-hand,...

Catalogue: CEE Conference 1995: Towards A Market Economy
Authors: Eugeniusz Smilowski, Jacek Mlynarski, Piotr Kwiatkowski
Company: KANTAR TNS Malaysia
April 1, 1995