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Research papers

Problems in the use of rating scales in cross-cultural research

This paper addresses the problems associated with using rating scale techniques in cross-cultural research. The objective of the study was to assess which of four types of rating scale (verbal, numerical, visual and graphic line) was the most...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Author: Pat van der Reis
June 15, 1984
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Citation

van der Reis, P. (1984a, June 15). Problems in the use of rating scales in cross-cultural research. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/problems-in-the-use-of-rating-scales-in-cross-cultural-research


Research papers

Multinational telephone surveys from the link central telephone bank in Lucerne, Switzerland

This paper provides the reader with a short description of the methodological advantages of multinational telephone interviewing from a single location and in particular from a central telephone bank in Switzerland.

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Author: Jos Vloemans
Company: LINK Institut für Markt- und Sozialforschung
June 15, 1984
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Citation

Vloemans, J. (1984a, June 15). Multinational telephone surveys from the link central telephone bank in Lucerne, Switzerland. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/multinational-telephone-surveys-from-the-link-central-telephone-bank-in-lucerne-switzerland


Research papers

Information technology bypasses boundaries

At this moment centralised international data collection via telephone is the most dominant form. Since it first started hesitantly in Europe about five years ago, enough experience has now been gathered to evaluate its benefits, its complications,...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Author: Emile M. C. van Westerhoven
June 15, 1984
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Citation

van Westerhoven, E. M. (1984a, June 15). Information technology bypasses boundaries. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/information-technology-bypasses-boundaries