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Videos

Global language solutions for your virtual research

Going virtual with your research? Join Jill Bishop at Multilingual Connections as she discusses best practices in translation when conducting digital research across languages and cultures.

Catalogue: ESOMAR TV: North America & Europe at Home
Author: Jill Kushner Bishop
Company: Multilingual Connections
April 30, 2020

Videos

Emerging trends in the use of Big Data in research

This presentation will showcase the following four trends:Combining Big Data Analytics with Third party Research:Combining enterprise big data analytics with market research produces very powerful results. This fills up the gaps in data availability...

Catalogue: Asia Pacific 2015: Asia Means Business
Author: Himanshu Jha
June 15, 2015

Videos

The zero moment of memory

This one-of-a-kind research is truly thought-provoking and may change the way you use technology. This lively presentation based on client and agency dialogue will illustrate a combination of emerging research methodologies through different...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Olga Churkina-Voigt, Nick Drew
June 15, 2014

Videos

How to conduct research in a virgin market (Spanish)

The presentation will be done based on the learnings of doing the first market research study done in Cuba, BrandZTM. BrandZTM is a brand valuation conducted by Kantar Vermeer's, a leading brand valuation and strategy consultancy. The methodology...

Catalogue: Latin America 2017: #IN
Author: Fernando Alvarez
June 15, 2017

Videos

Digital forensics

Combining digital forensics with traditional research to develop deep insights into target audiences.

Catalogue: Big Data World 2017: Smart Data Integration
Authors: Andy Davidson, Fiona Hall
Company: Flamingo
January 15, 2017

Videos

Videos

Optimizing customer experience

Design research is an integrated process where the client and research team work together closely. Design thinking brings a new mode to traditional market research methodology and which can lead to better marketing innovations and solutions. How to...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Rebecca Chen, Weiwei Zhang
December 4, 2017

Videos

Brands that make me smile

Researchers are increasingly collecting user-generated content as part of the research process. This presentation highlights the problems encountered when using selfie photographs (selfies) to measure in-the-moment responses towards brands, focusing...

Catalogue: Global Qualitative 2014: Research Renaissance
Author: Pete Comley
Company: Join the Dots InSites Consulting
June 15, 2014

Videos

Mirror, mirror on the wall

If we define the client as anyone without whom a business wouldn’t exist, there is a group of people that are very important to marketing research but are ironically overlooked. In this presentation we treat the respondents with the same...

Catalogue: Congress 2015: Revelations
Authors: Kristin Hickey, Hetta Bramley, Vangelis Skouras
June 15, 2015